South Carolina Starbucks customers who wanted the new Snoopy-shaped glass cold cup had one shot on Tuesday, and for many, it wasn't enough. The $39.95 cup, part of a sweeping Peanuts merchandise collection that hit stores September 15, 2026, sold out at Starbucks locations the same day it launched, sending shoppers scrambling to resale sites within hours.
The cup features a Woodstock straw topper, a pumpkin-colored hat, and a seasonal green scarf, according to Greenville Online. By around 11 a.m. Eastern on launch day, the same report found Snoopy cold cups already listed on eBay and Poshmark, with prices ranging from $50 to upwards of $250. South Carolina stores may not carry every item in the broader collection, the outlet noted, since availability is limited while supplies last.
The scarcity wasn't confined to the Southeast. In California, some Starbucks locations received allocations as low as one to six Snoopy Glass Cold Cups per store on launch morning, according to World Journal, prompting customers to line up before 4 a.m. openings at standalone coffeehouses and grocery kiosks alike. Store employees told the outlet that depleted stock would not be replenished the following day.
Why Starbucks Capped Purchases at Two Per Customer
Starbucks limited sales to two Snoopy Glass Cold Cups per customer and sold the item exclusively through physical coffeehouses.
Starbucks also used the launch to push traffic toward its mobile app. The company introduced two limited-time secret menu drinks available only through the Trending Beverages section of the app: a Charlie Brown Mocha Frappuccino with pumpkin spice and mocha ribbon, and a Snoopy Cookie Frappuccino combining vanilla bean and cookie crumbles, according to Starbucks' own announcement of the collection. Rewards members in the U.S. also gained access to additional online merchandise starting the same day, according to Starbucks' own announcement of the collection.
What Else Is in the Peanuts Collection
Beyond the glass cold cup, the collection spans a wide price range. A 14-ounce ceramic mug featuring the Peanuts gang and a surprise Snoopy design runs $29.95, per Greenville Online. A stainless steel cold cup depicting Lucy and Snoopy sharing a coffee moment costs $32.95, while a Great Pumpkin tumbler with Snoopy and Woodstock artwork inspired by It's the Great Pumpkin, Charlie Brown is also $32.95.
A 24-ounce cold cup featuring Snoopy, the Great Pumpkin, and fall imagery costs $27.95, and a 16-ounce stainless steel tumbler with a Woodstock charm and dancing Snoopy sells for $32.95. Smaller items round out the lineup: a Snoopy plush for $34.95, a mini tote for $29.95, a bag charm for $16.95, and an enamel pin set for $14.95, according to the same report.
The collection's timing is no accident. It coincides with the return of Starbucks' fall menu, which launched at the end of August 2026 in South Carolina and across the country, and with the 60th anniversary of It's the Great Pumpkin, Charlie Brown. Starbucks spokesperson Dana Pellicano said the return of the Pumpkin Spice Latte and the animated special are enduring signs that fall has arrived, adding that the collaboration brings fall traditions together in a seasonal collection.
A Familiar Pattern of Sellouts and Scalping
This isn't Starbucks' first brush with overnight resale frenzy. The Snoopy cup sellout mirrors the trajectory of the fall 2025 Bearista Cold Cup, which sold out almost immediately and generated online resale listings reaching $250 after some locations received as few as two units, according to Rolling Out. Some individual Bearista resale listings were reported as high as $50,000, though those figures remain unconfirmed.
A smaller U.S. Starbucks Peanuts merchandise drop in March 2025 followed a similar path, selling out at select locations within 24 hours before items were relisted on eBay for triple their retail price, Rolling Out reported. Starbucks first debuted its collectible glass cold cup format in South Korea in autumn 2023 with the original Bearista cup, before expanding the character-shaped glass molds to other Asian markets and eventually North America, the company has said.
The Peanuts brand's pull with Starbucks extends beyond the U.S. as well. This September's collection is a global release, reaching participating stores across North America, Latin America, the Caribbean, Europe, the Middle East, Africa, and the Asia-Pacific region.
Whether South Carolina stores will see any restocks remains unclear, as does the broader question of whether Tuesday's sellouts mark the end of retail availability for the season. For now, shoppers who missed the in-store window are left weighing steep resale markups against the $39.95 sticker price Starbucks originally set.
