The Milwaukee Bucks have a new logo landing on their jerseys next season, and it belongs to a familiar Wisconsin name. Pleasant Prairie-based Uline, the shipping and packaging supply distributor, is set to become the team's official jersey patch partner starting with the 2026-27 NBA season, taking over the front left shoulder spot on both game and practice uniforms.
The Bucks and Uline announced the multi-year deal Monday, according to BizTimes, which reported the Uline logo will be placed on the front left shoulder of Bucks jerseys beginning next season. The agreement, as reported by WFRV Local 5, also puts Uline's branding on Bucks practice jerseys and throughout Fiserv Forum via major signage, digital media and in-arena elements. Per WFRV, the Bucks are expected to debut the new patches when they play the Minnesota Timberwolves on October 5, with single-game tickets reportedly available for that matchup.
A Longtime Partner Steps Into a Bigger Role
Uline is not new to the Bucks organization. The company has sponsored the team since 2013, and the fresh patch deal elevates that relationship, with WFRV attributing to the Bucks' release a description of Uline as having become one of the Bucks' most significant partners over that span. Uline is North America's leading distributor of shipping, industrial and packaging supplies, according to WFRV's reporting.
Brian Uihlein, Uline's executive vice president, said in a statement carried by the outlet's report that “We are thrilled to become the official jersey patch sponsor of the Bucks.” Matt Pazaras, the Bucks' chief business development and strategy officer, echoed that sentiment, saying, “The Bucks and Uline share a commitment to excellence, teamwork and high-quality service, and we're excited to welcome this exceptional local company as our new jersey patch partner,” per WFRV's account of the announcement.
Third Patch in Franchise History
Uline becomes just the third jersey patch sponsor in Bucks history, following stints from Milwaukee-based Harley-Davidson and Chicago-based Motorola. The team's most recent patch belonged to Chicago-based Motorola, which held the spot from 2021 through the end of last season, the same BizTimes report notes. Before Motorola, Milwaukee-based Harley-Davidson wore the honor from 2017 to 2020, per that outlet's reporting.
The NBA first began allowing jersey sponsors in the 2017-2018 season, and most teams have carried a brand logo on the upper left shoulder ever since, according to Zoomph. By the 2025-26 season, jersey patch sponsorships spanned 29 of the league's 30 teams, according to the NBA Sponsorship Intelligence Report from SponsorUnited.
Bucks Deal Reflects Booming League-Wide Market
The Uline agreement lands amid a surge in NBA sponsorship spending. Team sponsorship revenue hit a record $1.8 billion for the 2025-26 season, up 11.1% year over year, per the same SponsorUnited report. A separate account from NBC Philadelphia put total NBA team sponsorship revenue at $1.62 billion, up 8% year over year, and noted the number of jersey patch deals more than doubled during that stretch.
Six first-time NBA jersey partners contributed more than $80 million in new spending in the 2024-25 season, the NBC Philadelphia report found, and such deals typically run about three years on average. Elsewhere in the league, the Golden State Warriors carry a patch through their Rakuten partnership, according to the NBC Philadelphia report, while a separate analysis from Marketing Brew found the Washington Wizards hold the most total sponsors in the league, followed by the Indiana Pacers.
