Yuridia will perform at the University of Texas at El Paso's Don Haskins Center on March 14, 2027, bringing her Las Cartas Sobre La Mesa Tour 2027 to the border city as part of an 18-city U.S. run. The show marks a significant jump in scale for the singer's local footprint, moving from the El Paso County Coliseum, where she headlined in November 2022, to UTEP's 12,500-capacity arena.
The tour date and ticketing details were first reported by KFOX, which noted that the trek is promoted by Live Nation and will feature songs from across Yuridia's catalog along with new music. Eligible Verizon customers and Citi cardholders can access a presale beginning at noon today, according to the outlet, ahead of general public ticket sales set for 10 a.m. on September 11. The Don Haskins Center, built in 1977 and named for the Hall of Fame basketball coach, has become a go-to stop for major Latin touring acts, according to prior Hoodline coverage of the venue.
A Bigger Stage for a Border Market Favorite
Yuridia is a Mexican regional music singer known for collaborations including Qué Agonía with Ángela Aguilar and Mi Eterno Amor Secreto with Edén Muñoz, per the station's report. She recently released the single Que Se Vaya on August 20, which the report says previews an upcoming studio album, and she has put out 10 musical productions over the course of her career.
The El Paso stop is part of a wave of Latin music tours prioritizing the borderland arena for early 2027. Mexican pop icons Yuri and Lucero booked their joint Entre Amigas tour into the same venue for April 25, 2027, following their on-screen chemistry on TelevisaUnivision's Juego de Voces, per the earlier Hoodline report on that show. The arena has also hosted Los Tigres Del Norte and the Colombian group Morat in recent bookings.
From La Academia Runner-Up to Regional Mexican Chart-Topper
Yuridia first rose to prominence in 2005 after placing second on season four of the Mexican reality competition show La Academia, after which her debut album La Voz de un Ángel sold over 1.5 million copies in Mexico, according to background compiled by Texas Border Business. She made her full transition into regional Mexican music with 2022's Pa' Luego Es Tarde, an album produced by Edén Muñoz that debuted at No. 7 on Billboard's Regional Mexican Albums chart and stayed on the chart for more than 15 consecutive weeks, the outlet reports.
Her momentum has only built since. In 2025, her single Un Bendito Día, a collaboration with Alejandro Fernández from her album Sin Llorar, reached No. 1 on Billboard's Regional Mexican Airplay chart, according to Texas Border Business. That same year, she became the first female artist in history to perform a sold-out 360-degree concert at Mexico City's Plaza de Toros La México, the world's largest bullring with a capacity exceeding 40,000 spectators.
Sold-Out Stadiums Ahead of the U.S. Run
Ahead of announcing the 2027 U.S. tour, Yuridia became the first Mexican woman to sell out two consecutive concert dates at Mexico City's Estadio GNP Seguros, according to a report from Acrisure Arena. That box-office strength followed her previous U.S. headlining trek, the Pa' Luego Es Tarde Tour, during which she sold out 17 of 21 concert dates across the country, per a report from Discover Palm Desert.
The 18-city U.S. leg of the Las Cartas Sobre La Mesa Tour 2027 launches February 4, 2027, at the Paramount Theatre in Seattle and wraps March 28, 2027, at The Theater at MGM National Harbor in Maryland, per Texas Border Business. El Paso fans hoping to catch Yuridia in the middle of that run can look to the presale windows opening today, with general tickets following Friday morning.
