A new holiday attraction is settling into Regal Atlantic Station this winter, promising eight themed rooms you walk through in about an hour, complete with a snow-filled playground, a reindeer stable and a full bar for the grown-ups. Mrs. Claus' Winter Wonderland is set to run from November 18, 2026, through January 31, 2027, giving Atlanta families — and date-night crowds — more than two months to squeeze it in.
According to Secret Atlanta, the immersive experience is located at 260 18th St. NW in Atlanta, inside the Regal Atlantic Station complex, and each session lasts approximately 60 minutes. The venue plans to operate Wednesday through Sunday for the duration of its run. General admission starts at $35 plus fees, while kids aged 3 and under get in free.
Eight Rooms, Eight Different Vibes
The experience is built around eight interactive rooms, each with its own character and theme, the outlet reports. Mrs. Claus' Toy Factory sets the scene with a behind-the-scenes Christmas operation, while Jordyn the Elf's Mail Room lets visitors take part in a naughty-and-nice list activity. Ginger's Bakery, meanwhile, centers on seasonal baking helmed by Ginger, described as the daughter of the gingerbread man.
Other stops include Ruby the Reindeer's Stables, home to Rudolph's sister Ruby and her glowing pink nose, and The Queens of Winter Closet, which displays the frosted queens' off-season fashion. Jackie Frost's Glam Room rounds things out with a high-glam photo setup, and Mrs. Frosty's Playground offers a snow-filled play space for younger guests, per the same report.
A Full Bar and a Late-Night Cutoff
Beyond the themed rooms, the experience includes holiday photo opportunities throughout and a full bar for adults who want to linger a little longer. D&D's Holiday Bar serves handcrafted festive cocktails and mocktails, but that room comes with a catch: it restricts entry to guests aged 21 and older after 9 p.m. That same age cutoff applies more broadly on Friday and Saturday nights, when the overall experience limits entry after 9 p.m. to adults only.
Tickets haven't opened to the general public just yet. The event opened a waitlist ahead of a planned public on-sale date of October 29, 2026, according to Secret Atlanta's reporting.
Joining a Crowded Atlanta Holiday Calendar
Mrs. Claus' Winter Wonderland is arriving amid a packed season of Atlanta-area holiday offerings. Six Flags Over Georgia is expected to bring back a reimagined version of its Holiday in the Park, featuring three themed immersive areas, as The Atlanta Journal-Constitution has reported. Families scouting additional options can also find the Glow Light Show, which Atlanta Parent lists as returning to Coolray Field, running from November 14 through January 4.
Other seasonal mainstays round out the region's offerings, including the Atlanta Botanical Garden's Garden Lights, Holiday Nights, which shines nightly from November 14 through January, and Stone Mountain Christmas, which features more than two million lights along with shows and music, according to Stone Mountain Park. For visitors looking for something indoors and story-driven, Mrs. Claus' Winter Wonderland adds a new, more intimate option to that lineup at Atlantic Station.
