The Cincinnati Bengals have a new name on their indoor practice building. The team announced a naming-rights partnership with Cincinnati-based CBTS for its indoor practice facility, which will now be known as the CBTS Field House. CBTS had been named the club's official technology provider in August.
The partnership was detailed in a release from the Cincinnati Bengals; CBTS had been named the Official Technology Provider of the Cincinnati Bengals in August. As FOX19 reported on the announcement, the deal extends beyond the facility itself, with CBTS branding set to appear on the West Plaza Suites Level at Paycor Stadium and across television, radio and social media.
Who Is CBTS
CBTS was founded in 1994 and is headquartered in Cincinnati, according to the team's announcement, and the company has called Cincinnati home for more than three decades. The company designs, builds and operates resilient technology foundations for mid-market and enterprise organizations across North America, offering expertise in artificial intelligence, data, applications, platforms and security. CBTS and its OnX Canada division serve more than 3,000 clients.
The company has some industry recognition to back up the partnership. CBTS has been named to the CRN Tech Elite 250 for seven consecutive years and ranks No. 49 on the CRN Solution Provider 500.
Executives Weigh In
Katie Blackburn said CBTS represents Cincinnati's local roots and commitment to innovation and growth. Kristin Russell said CBTS and the Bengals share a deep commitment to the Cincinnati community.
The Bengals also said the CBTS Field House provides a visible representation of the growing partnership between CBTS and the team. As part of the broader relationship, the Cincinnati Bengals will launch the inaugural CBTS Women in Sports Program to support women pursuing careers in the sports industry. The program aims to support leadership development, mentorship and meaningful opportunities for women in sports and business, and it will invest in the next generation of leaders in the sports industry.
About the Facility Itself
The building at the center of the deal is an 80,000-square-foot facility located near Paycor Stadium, according to the Bengals' stadium page. It was expected to open in the near future and serves as the Bengals' indoor practice facility. The field house is also visible from the Brent Spence Bridge and the Clay Wade Bailey Bridge.
This is not the first time the building has carried a sponsor's name. WLWT previously reported that the Bengals had named the facility the IEL Indoor Facility after Integrity Express Logistics, under a multi-year naming-rights sponsorship that made IEL the team's official logistics partner. That same report noted the building was built by JDL Warm Construction and reaches 79 feet at its peak.
