LEGOLAND Discovery Center Columbus has turned its indoor attraction inside Easton Town Center into a brick-built monster mash through Oct. 31, bringing back its seasonal Brick or Treat celebration with a Minifigure Monsters takeover, a glow-in-the-dark building zone and a potion kitchen. The event is included with general admission, giving families already planning a visit to the Easton venue an extra Halloween-themed layer on top of the regular attractions.
According to WSYX, this year's Brick or Treat lineup features new creative workshops alongside returning favorites like the LEGO 4D movie The Great Monster Chase. Guests can step into the Ghoulish Glow Zone to build glowing creations under black lights, join the LEGO Monster Parade to build and display their own creature, or wander through the Bone Yard. The event also includes a Halloween dance party, giving younger visitors a chance to show off costumes between building sessions.
A Regional Landmark Backdrop for the Spooky Season
The Columbus center opened on September 28, 2018, as a two-level, 36,000-square-foot indoor attraction, the 12th North American location of its kind, according to WBNS 10TV. Its centerpiece attraction, MINILAND Ohio, uses more than 1.5 million LEGO bricks to recreate prominent landmarks from Columbus, Cleveland and Cincinnati, complete with interactive elements and a day-to-night lighting cycle, as reported by Columbus Business First.
The attraction sits inside Easton Town Center, a sprawling retail and mixed-use hub spanning more than 1.7 million square feet that draws between 18 million and 30 million visitors a year, per Easton Town Center. That kind of foot traffic makes the Brick or Treat event one of many seasonal draws competing for attention inside the shopping complex this October.
Know Before You Go: Entry Rules and Accessibility
Families planning a visit should note that adult visitors are required to be accompanied by a child aged 17 or younger during standard operating hours, though the venue periodically schedules Adult Fans of LEGO evening events for grown-ups without kids, according to the center's own FAQ page. The Columbus location is also certified as a Sensory Inclusive venue through KultureCity, offering sensory bags with noise-canceling headphones, fidget tools and visual cue cards for neurodivergent guests, with staff trained to support visitors experiencing sensory overload, per LiveSpecial.
The Columbus event's return comes amid a broader ownership shift for the brand behind it. In February 2026, The LEGO Group completed its purchase of 29 LEGOLAND Discovery Center and LEGO Discovery Center locations worldwide, including the Columbus venue, from Merlin Entertainments for roughly £200 million, or about $269 million, according to The Brick Fan. Theme park resorts remain under Merlin, while the indoor discovery centers transferred directly to The LEGO Group.
Part of a Bigger Fall Lineup Across the Brand
Brick or Treat has become a recurring fixture across the company's properties this fall. LEGOLAND Florida Resort expanded its 2026 lineup to 18 select dates starting in September, adding a new Brick or Treat Street walkthrough and a synchronized drone show, Hoodline previously reported on the expansion. In September, LEGOLAND California hosted more than 200 pediatric cancer patients and their families for a dedicated Brick or Treat event organized with Merlin's Magic Wand Foundation and Ronald McDonald House, a community outreach effort Hoodline also covered.
The Columbus event's timing also lines up with record national appetite for Halloween spending. The National Retail Federation projects U.S. consumer spending on Halloween will hit a record $13.5 billion in 2026, up from $13.1 billion the year before, with average individual spending estimated at $115.14. That demand is holding even as candy prices climbed 8.1% year-over-year as of August 2026, with total spending on Halloween candy still forecasted to reach $4.1 billion nationally, according to FOX 10 Phoenix, which noted that 96% of Halloween celebrants still plan to buy candy despite the price hikes.
