Legoland Florida is calling its 2026 Brick or Treat the biggest Halloween event in the Winter Haven park's history, expanding from 12 event days last year to 18 this fall and unveiling a brand-new walkthrough street packed with life-sized LEGO monster homes. The event kicks off Saturday and runs on selected dates through Halloween weekend, with admission included in the price of a regular park ticket.
According to FOX 35 Orlando, the park's newest addition is Brick or Treat Street, an interactive destination built around six life-sized LEGO monster homes belonging to Wacky Witch, Wolf Guy, Spider Lady, Mummy, Plant Monster and Scarecrow. Guests can go door-to-door at each residence, complete challenges, collect candy and unlock surprises along the way. Merlin Entertainments has detailed some of those storyline challenges, including a hunt for runaway frogs at Wacky Witch's Cottage and watching for full-moon transformations at Wolf Guy's Cabin, according to a Merlin Entertainments release.
New Park President Touts Expanded Halloween Lineup
Park President Brian Bacica said Brick or Treat Street “takes the family Halloween experience to a whole new level,” per FOX 35 Orlando's report. Bacica took over the top job at Legoland Florida in December 2025, arriving with more than three decades of theme park executive experience from stops including Busch Gardens Tampa Bay, Six Flags Great Adventure, Universal Parks & Resorts and Disneyland Resort, according to Latin Family Now.
Beyond the new street, this year's event includes LEGO monster character meet-and-greets, the Potion Mischief light trail, trick-or-treating at themed stations around the park, seasonal LEGO build activities and a candy corn scavenger hunt. Monster Skytacular returns as a drone show, with performances scheduled on select October evenings, the report notes. Two of the park's marquee rides, The Dragon and GalactiCoaster, are getting Halloween-inspired overlays for the season.
GalactiCoaster's Debut Season Gets a Seasonal Twist
The GalactiCoaster overlay marks the first Halloween season for the indoor space coaster since it opened in February. The 1,500-foot-long track ride sits inside a 30,000-square-foot building and represented the park's largest single in-park ride investment as part of a broader $90 million multi-park project, Hoodline previously reported. Guests riding it customize their own LEGO spacecraft designs before launch.
That ride debuted during a stretch of heavy capital investment at the 150-acre Winter Haven resort. Legoland Florida also opened the SEA LIFE Florida Aquarium in June 2025, a 150,000-gallon attraction housing 3,000 marine animals across 25 exhibits, according to Theme Park Insider. And in August, the park wrapped up a structural and mechanical restoration of Coastersaurus, Florida's only fully wooden roller coaster, replacing timber supports and updating braking systems to withstand humidity and termites, Hoodline reported last month.
Why Halloween Matters to the Bottom Line
The push to expand Brick or Treat days lines up with a broader industry pattern. October seasonal events generate roughly 20% of annual operating profit for parent company Merlin Entertainments, according to Blooloop, reflecting how fall shoulder-season programming has become an essential revenue driver for theme park operators nationwide. That financial reality helps explain why Legoland is adding both more event days and a capital-intensive new walkthrough attraction rather than simply recycling past decorations.
Legoland Florida's approach remains deliberately non-scary, aimed at its core audience of children ages 2 through 12 across a 150-acre property that also includes three on-site hotels and the adjacent standalone Peppa Pig Theme Park. That family-first framing stands in contrast to adult-oriented Central Florida haunts, and it fits the park's roots on the site of Cypress Gardens, Florida's first commercial theme park, which operated from 1936 to 2009 before Merlin purchased the 150-acre property for $22 million and opened Legoland Florida in October 2011 while preserving the historic botanical gardens, according to FOX 13 Tampa Bay.
Dates, Food and Ticket Details
Brick or Treat runs September 5 and 6, 12, 19 and 26, then October 3 and 4, 9 through 11, 16 through 18, 23 through 25, and 30 and 31, per FOX 35 Orlando's rundown of the schedule. The event is included with standard Legoland admission, with no separate ticket required.
A limited-time Halloween-inspired menu will also be available for purchase throughout the run, featuring items including pumpkin pie apple fries, green machine monster loaded fries, a broomstick berry shake, spider slush and a hex wrap, according to the same report. Legoland Florida says the expanded 18-day run and new Brick or Treat Street give returning families more to explore than in past years, when the event spanned just 12 days in 2025.
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