Fed up with another losing season, a group of Arizona Cardinals fans has turned to digital billboards scattered across the Valley to send owner Michael Bidwill a blunt message: sell the team. The signs read “Sell the Team” and “#BidwillOut,” and they're popping up just as the Cardinals limp through a 1-4 start to the season.
The campaign was organized by Nathan Kropp, an Arizona sports influencer known on social media as Mr. AZ Sports, who started a fundraiser to pay for the billboard space, according to KTAR News 92.3 FM. By midday Wednesday, the fundraiser had collected nearly $4,000, and local businessman Scott Harkey pledged to match that amount, pushing the total toward $8,000 toward a $10,000 goal for traditional billboard space. By Thursday morning, a GoFundMe tied to the campaign had topped $6,000.
Harkey owns 12 digital billboards across the Valley, the station reports. One of the digital boards sits along Loop 303 near US 60 in Surprise, while another is posted along Loop 202 at Alma School Road near State Route 87 in the East Valley — putting the message in front of drivers in two very different corners of metro Phoenix.
A Losing Record Fans Can't Ignore
The frustration isn't coming out of nowhere. The Cardinals are 1-4 this season, haven't won a playoff game since 2015, and are currently mired in a nine-game home losing streak, per the station's reporting. Zoom out further and the picture gets bleaker: from 2021 through the 2025 season, Arizona posted an overall record of 30-55, a stretch that bottomed out with a franchise-record 14 losses during a 3-14 campaign in 2025, according to StatMuse.
That collapse led Bidwill to fire head coach Jonathan Gannon in January after a 15-36 run over three seasons, replacing him with former offensive coordinator Mike LaFleur, as Hoodline reported at the time. Early results suggest the coaching change hasn't fixed what ails the franchise.
Lawsuits and Low Marks Pile Up Off the Field
The billboard campaign lands amid a broader wave of institutional criticism aimed at Bidwill. Former Cardinals executive assistant Kendra Hogue and a former coach filed lawsuits in October against Bidwill and the franchise alleging racial discrimination, constructive termination, defamation, and intentional infliction of emotional distress, according to Sports Illustrated. That follows a February 2025 lawsuit from former personal assistant Britney Newheisel, who alleged workplace harassment, pressure to perform illegal tasks, and religious discrimination.
Those cases echo a 2024 finding from an NFL-appointed arbitrator, who ordered Bidwill and the Cardinals to pay former executive vice president Terry McDonough nearly $3 million in damages after determining the team issued false and malicious statements following McDonough's arbitration claim tied to illicit burner-phone usage during general manager Steve Keim's 2018 suspension, per Pro Football Talk.
Players themselves haven't been shy about their grievances either. The Cardinals have received low rankings in NFL Players Association team report cards.
Facilities and Fan Dissatisfaction
Ownership has pointed to one tangible response: the Cardinals broke ground earlier this year on a new headquarters and performance facility in north Phoenix, targeting completion in time for the 2028 training camp. Beyond the billboards, fan dissatisfaction has also spilled into multiple Change.org petitions urging NFL intervention or an independent team president, citing both the workplace claims and the team's on-field record.
The Bidwill family has owned and run the franchise since 1933, when Charles Bidwill purchased the Chicago Cardinals for $50,000. The billboard campaign calls for Bidwill to sell the team, while petitions call for NFL intervention or an independent team president; fans have been making their views known along Loop 303 and Loop 202 this week.
