Ventura County/ Retail & Industry

Dallas Menswear Brand Rye 51 Takes Over Carrier's Old Westlake Village Storefront

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Published on October 07, 2026
Dallas Menswear Brand Rye 51 Takes Over Carrier's Old Westlake Village StorefrontSource: Google Street View

A Dallas-born luxury menswear brand known for dressing Monday Night Football's broadcast crew is about to plant its first California flag in Westlake Village. Rye 51 plans to open at 30770 Russell Ranch Road inside the Shoppes at Westlake Village in early November 2026, founder Raja Ratan says, taking over the longtime home of Carrier Menswear.

The opening marks Rye 51's first California outpost, according to WhatNow, adding to a footprint that currently spans Texas, Oklahoma, Louisiana and Georgia. Ratan, a second-generation haberdasher who founded Rye 51 in 2003, confirmed the early-November opening target himself. The brand's offerings include made-to-measure suiting, shirting, tailored pieces and curated ready-to-wear clothing, paired with the label's signature complimentary bar and guidance from what the company calls world-class clothiers — a setup described on Rye 51's own site as letting shoppers get personalized styling consultations in a relaxed lounge setting.

A Smooth Handoff From a Longtime Local Stockist

The move into the Westlake Village space is less a hostile takeover than a passing of the torch. Carrier Menswear, owned by Bob Carrier, occupied the location for years before closing this past August following Carrier's retirement. Carrier Menswear had also long served as a wholesale stockist of Rye 51's clothing, which made the transition between the two brands unusually seamless.

Rye 51 and Carrier Menswear completed what's being described as a friendly handoff of the space, and notably, Carrier Menswear's entire team will remain on staff, continuing to serve Westlake Village customers under the new Rye 51 banner. That continuity matters in a shopping center where familiar faces behind the counter can carry as much weight as the name on the sign.

Corporate Roots Run Deep in Southern Retail

Rye 51 operates under Dallas-based parent company Q Fifty One, a family-owned enterprise with more than 50 years of apparel industry heritage that also runs custom menswear brand Q Clothier, according to MyNewOrleans.com. Q Clothier and Rye 51 have served as official clothiers for ESPN's Monday Night Football broadcast crew, styling sports media figures and athletes including Joe Buck, Troy Aikman, Jared Goff and Zion Williamson, the outlet reports.

The brand has also been expanding elsewhere. In May 2026, Rye 51 relocated to a larger, 2,800-square-foot flagship space inside 619 Ponce at Atlanta's Ponce City Market after 11 years as a tenant at the property, per Metro Atlanta CEO. That Atlanta layout was built with high ceilings meant to blend tailored clothing with the brand's casual lines, the publication notes.

Westlake Village's Retail Scene Keeps Drawing Upscale Tenants

Rye 51's arrival fits a broader pattern at Shoppes at Westlake Village, a 245,000-square-foot European village-style shopping center anchored by Target that was developed in 2014 by Selleck Development Group, a firm run by brothers of actor Tom Selleck, according to the Simi Valley Acorn. The center sits on a 21.5-acre parcel off Russell Ranch Road that had previously sat vacant. In June 2025, Selleck Development Group secured a $52 million refinancing loan from MetLife for the center's 104,500-square-foot retail portion, paying off a prior $50 million note from 2015, as reported by Commercial Property Executive.

Commercial Property Executive reported a Greater Los Angeles retail vacancy rate of 6.54 percent in the first quarter of 2025.

Other recent tenant changes at the center echo that resilience. Full-service Italian restaurant Osteria La Buca opened at Shoppes at Westlake Village in April 2026, taking over the former 101 North Eatery & Bar space at the same Russell Ranch Road address, as Hoodline previously reported on Conejo Valley dining. The center has also seen public safety news this year: in August, the Target anchor store was hit by a $1,196 theft of sports cards and hygiene items, prompting an investigation by the Los Angeles County Sheriff's Department's Lost Hills Station, which supplies contract police services for Westlake Village.