A gourmet cookie brand with an NFL pedigree is set to open its newest storefront in Allen this December, bringing Texas-sized cookies and a celebrity-approved backstory to Twin Creeks Village. Cookie Society plans to move into 906 W. McDermott Drive, Suite 120.
The shop will serve fresh-baked cookies in flavors including cookies and cream, chocolate chip, salted caramel, and frosted oatmeal, with options for in-store purchases, local delivery, and nationwide shipping, according to Community Impact.
Cookie Society was founded in 2020 by Marissa Allen and her husband, Jeff Allen, a retired Houston Texans player, per the same Community Impact report. Jeff Allen was selected 44th overall in the second round of the 2012 NFL Draft out of the University of Illinois and played eight seasons as an offensive lineman for the Kansas City Chiefs and the Houston Texans before retiring, according to his entry on Wikipedia.
From Home Kitchen to Oprah's Favorite Things
Marissa Allen developed the brand's original cookie recipe after visiting New York City's Levain Bakery on a 2018 trip, according to Local Profile. She reportedly tested dough formulations for three months before finalizing the foundational chocolate chip cookie.
The brand's national breakthrough came in November 2020, when Oprah Winfrey included Cookie Society's Holiday Dozen Gift Crate on her annual Favorite Things list, a roundup that included 50 Black-owned businesses among its 72 featured items, according to the same Local Profile report. The bakery reportedly saw increased business before the magazine appeared. Cookie Society describes itself as the largest Black-owned cookie brand in Texas, according to the company's website.
Division of Duties Behind the Growing Brand
Marissa Allen is the head baker and recipe creator, while Jeff Allen is her business partner. Cookie Society had a 20-person team in 2020.
Cookie Society has also built a reputation beyond baking. In August 2025, the State Fair of Texas selected both Jeff and Marissa Allen to serve as celebrity judges for the 21st Annual Big Tex Choice Awards, evaluating deep-fried culinary submissions from state fair vendors, according to the State Fair of Texas.
A Growing Footprint Across North Texas
Before Allen, Cookie Society had already established storefronts in Frisco, Prosper, Southlake, Addison, and Mansfield. In August, the company announced a Richardson shop at 232 W. Campbell Road, replacing a former Which Wich sandwich shop to target UT Dallas students and faculty.
Beyond brick-and-mortar stores, Cookie Society maintains a rotating catalog of more than 70 dessert recipes and has expanded its brand with a 17-recipe cookbook titled Homegrown Baked From Scratch, along with a mobile dessert food truck.
The exact December opening date for the Twin Creeks Village location, initial staffing levels for the Allen store, and whether Cookie Society intends to expand beyond the Dallas-Fort Worth metroplex remain unannounced. For now, Allen residents can track updates through the company's website at www.cookiesociety.com ahead of the storefront's debut.
