FP Movement, the activewear label spun off from Free People, opened its first Rhode Island store on October 15 at Garden City Center in Cranston. The 1,209-selling-square-foot boutique joins an existing Free People location at the shopping center, giving the brand a toehold in a state it had not previously entered with a standalone shop.
According to a release distributed via prnewswire.com, the opening expands FP Movement's presence in the community. The citybiz report on the opening describes the brand's national retail expansion and standalone network. Sources differ on the store's exact street address: the prnewswire.com release lists it at 135 Hillside Rd, Cranston, RI 02920, while the Providence Journal places it at 85 Hillside Road, between Restore Hyper Wellness and Tropical Smoothie Cafe.
Inside the New Boutique
The Cranston shop stocks FP Movement's Never Better, Hot Shot and Field Tripper collections, along with the Quick Step Pant and Mountain High Half-Zip, per the prnewswire.com release. Shoppers will also find leggings, sports bras, tanks, pants, jackets and other performance-inspired clothing, plus beauty and wellness products designed for running, hiking, studio workouts and recreational activities.
Design details include engineered white oak flooring, warm white paint finishes and four curtained fitting rooms with backlit mirrors and adjustable lighting. A common area features a large wall-mounted mirror, and the checkout area is built around a wood tambour cashwrap with a light pink concrete top and two point-of-sale terminals. Two televisions behind the counter display rotating brand content, the release states.
Store Hours and Company Roots
The Cranston boutique operates Monday through Saturday from 10 a.m. to 8 p.m. and Sunday from 11 a.m. to 6 p.m., according to the same prnewswire.com release. FP Movement traces back to 2012, when it began as an activewear category within Free People before emerging as an independent brand in 2020 and opening its first standalone store in Los Angeles that same year.
The brand now operates alongside a direct-to-consumer website and a network of wholesale partnerships that include DICK'S Sporting Goods and independent fitness studios. Store-count figures vary by source: the prnewswire.com release puts the brand's nationwide total at 98 stores, while a report from finance.yahoo.com describes four recently opened stores bringing the standalone footprint to 97.
A Growth Engine for Urban Outfitters
FP Movement's expansion comes as its parent business posts some of the strongest numbers inside Urban Outfitters Inc.'s portfolio. FP Group revenue grew 15.2% year over year to $478.1 million in the second quarter of fiscal 2027, and FP Movement's own revenues totaled $131.7 million in that quarter, per finance.yahoo.com's reporting on the company's results. Urban Outfitters Inc. overall posted record second-quarter sales of $1.67 billion, up 10.4% year over year, with management projecting high-single-digit company sales growth for fiscal 2027.
The momentum has been building for several quarters. Free People Movement sales jumped 34% in the fourth quarter ended January 31, 2025, with retail segment comparable sales up 19% and wholesale sales surging 91%, according to a report from shop-eat-surf-outdoor.com. That outlet also reported that Urban Outfitters executives said the brand could ultimately grow to 300 stores across North America, with 20 additional stores planned for 2025 alone.
Earlier, Urban Outfitters investor materials show FP Movement delivered 18% total growth in the third quarter of fiscal 2026, driven partly by a 4% retail segment comparable sales increase and 29% growth in wholesale segment sales. The company said at the time it was planning 25 new FP Movement stores for fiscal 2026, a figure that a separate report from rli.uk.com put at 21 stores within a broader 54-store rollout across Urban Outfitters' brands.
FP Movement competes in the broader activewear market, according to modernretail.co. The company has not disclosed the investment tied to the Cranston store or offered revenue projections for the new location, according to citybiz's reporting on the opening.
