Memphis/ Real Estate & Development

Germantown Greenlights 41 More Homes at Goodwin Farms Near Winchester Road

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Published on October 28, 2026
Germantown Greenlights 41 More Homes at Goodwin Farms Near Winchester RoadWinchester Rd. — Approximate Southern Boundary of Development
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Germantown’s Board of Mayor and Aldermen voted unanimously to move forward with 41 homes at Goodwin Farms, the latest step in a residential development that has been working its way through the suburb’s approval process for years. The vote clears the way for construction to expand beyond the subdivision’s first phase, which already has 21 lots under construction in the southeast quadrant of the city.

The approval, first reported by the Daily Memphian, covers homes within the Goodwin Farms project being built by Regency Homebuilders. When finished, the development is expected to span 99 acres and include 228 homes in total, according to the same report. The subdivision sits in a well-trafficked corridor, bordered by Poplar Avenue to the north and Winchester Road to the south, with the Boyle-developed Viridian community forming most of its eastern edge.

Where the New Lots Fit

The 41 homes approved this week correspond to Phase 2 of the Goodwin Farms planned unit development, which the Germantown Planning Commission signed off on in a final plan, according to citizenportal.ai. That approval came with a condition: tree-mitigation calculations must be updated and any required payment in lieu made at initial acceptance, before the plat can be recorded. The subdivision’s southeastern corner also surrounds 7 acres along Winchester, per the Daily Memphian’s reporting.

The project cleared another procedural hurdle in September, when Germantown’s Design Review Commission approved the Goodwin Farms PUD final plan as part of its consent agenda. The item passed by roll call without any public request to pull it for separate discussion, citizenportal.ai reported.

A Development With a Long, Contested History

Goodwin Farms has not had a frictionless path to the Board of Mayor and Aldermen’s unanimous vote. The Planning Commission gave an initial nod to the project back in 2017, when it was described as a 232-unit development on roughly 100 acres between Winchester and Poplar, according to the Commercial Appeal. Those figures differ slightly from the current 99-acre, 228-home description now cited in city approvals, though the dossier does not explain the discrepancy. At the time, the Commercial Appeal also reported that lot sizes in the proposal ranged from 15,000 square feet down to as small as 6,000 square feet, with homes expected to sell for somewhere between $350,000 and $400,000.

That early review surfaced concerns that have lingered around the project for years, including questions about lot sizes, drainage and traffic, the Commercial Appeal reported. Those same themes resurfaced in 2025, when the Daily Memphian reported that the Board of Mayor and Aldermen unanimously approved changes to Goodwin Farms’ phasing even as some residents voiced displeasure over the shifts.

Opposition Fueled a Mayoral Bid

The development’s ripple effects reached beyond zoning meetings. Nearby resident Edgar Babian’s frustration with the Goodwin Farms project factored into his decision to enter Germantown’s mayoral race, according to the Daily Memphian’s earlier coverage, which noted at the time that he had pulled a petition to run for mayor amid the dispute over the subdivision’s changes.

With the latest 41-home approval now in hand, Goodwin Farms continues its gradual buildout toward the full 228-home vision outlined by Regency Homebuilders, with construction already underway on the project’s first phase in the southeast quadrant of Germantown.

Memphis-Real Estate & Development