Boston/ Retail & Industry

Hasbro CEO Blames Cold Uber Eats, Talent Pool for Boston Exit

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Published on October 27, 2026
Hasbro CEO Blames Cold Uber Eats, Talent Pool for Boston Exit400 Summer St. — Boston Street Scene
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Hasbro’s planned move from Pawtucket to Boston puts the company’s workforce transition at the center of a decision CEO Chris Cocks says was driven mainly by talent access and lifestyle factors. The relocation will shift Hasbro’s Rhode Island operations to Boston’s Seaport District, ending a century in Pawtucket.

Cocks made the comments on Oct. 21 at a WBUR Breakfast Club gathering of business leaders in Boston, as reported by WBUR. He identified talent access and lifestyle as the main considerations behind the move, according to Providence Business First. As one illustration of the differences he described, Cocks said Uber Eats orders to the Pawtucket office could take about 40 minutes to arrive and often came lukewarm. He also said tax incentives were real but modest, and not the decisive reason for relocating, per the same outlet.

The move itself isn't new. Hasbro announced on Sept. 8, 2025 that it would relocate its Rhode Island operations to 400 Summer Street in Boston's Seaport, according to a Hasbro newsroom release. The Boston site will become the primary headquarters for Hasbro's toys, board games, licensing businesses and most corporate services, the company said, with a lease spanning 265,000 square feet across seven floors, according to Rhode Island Current.

A Formal Notice Lands a Year Later

What changed recently is paperwork. Hasbro notified the Rhode Island Department of Labor and Training this month that it was removing jobs from the state, and WJAR reports the company employs nearly 600 people at the Pawtucket site. The federal WARN filing, submitted Oct. 8, identified 587 positions that would be affected starting Dec. 24, according to The Boston Globe.

Every one of those 587 employees was offered the chance to keep their job at the new Boston location starting Jan. 4, 2027, the Globe's report states. Workers who don't complete the transfer are expected to see their employment end on Dec. 24 or within the following two weeks. Hasbro insists the filing simply formalizes what was already announced rather than signaling a fresh layoff; Cocks said the notice was misreported as a layoff, and the company told the Globe, “This notice does not represent a new announcement or layoff notice.”

Talent, Transit and a Deeper Candidate Pool

Cocks did not provide a count of how many employees have committed to making the move, but he said employee retention has actually been better this year than in the previous couple of years. The company has not confirmed how many of its workers plan to accept the relocation offer, per Rhode Island Current's report on the filing. Hasbro has separately projected that at least 700 full-time employees are expected to transition from Rhode Island to Boston by the end of 2026, per the company's newsroom statement.

Cocks estimated that Boston has roughly eight times Rhode Island's population of college-educated creative workers, a gap he said matters for a company built on design and storytelling talent. He attended Harvard University in Boston but said that wasn't why he chose the city for Hasbro's new home. Instead, he pointed to convenient rail access and said Boston makes it easier to get representatives from other companies to sit down and meet with Hasbro.

Those rationales echo the company's own stated reasoning. Massachusetts' tax incentives, robust public transportation, and partnerships with nearby academic institutions and businesses were all cited as factors drawing Hasbro to the Seaport, according to Rhode Island Current's earlier reporting on the announcement. State officials in Massachusetts reportedly began courting Hasbro as early as April 2024, well before the public announcement.

What the Move Means for Workers

Hasbro says it is offering a package of support to ease the transition: commuter benefits, pay differentials, and relocation benefits for employees living more than 40 miles from the Boston office. The company will supplement rail passes at almost 100%, and plans to work with employees over the next six to 12 months to support the shift, per details relayed in the WJAR report. Workers will also be required to be in the office three days a week.

For employees currently commuting from Rhode Island, the math is changing. Commutes that now run roughly 30 to 35 minutes each way by car could stretch to about 45 minutes to an hour by train under the new arrangement. Driving from Logan Airport to Providence, meanwhile, takes about one and a half to two hours, a distance Cocks has framed as part of the broader case for consolidating in Boston rather than Pawtucket.

The rail connection to Boston

According to the MBTA’s Pawtucket/Central Falls station page, the station is served by the Providence/Stoughton Line, which lists trains to South Station; individual trip times and reliability can vary. The page confirms service to South Station but does not establish what transfer, if any, is needed to reach Hasbro’s Seaport office.

Not everyone in Rhode Island has heard directly from the company about its reasoning. The state's governor and Pawtucket's mayor have said they had not heard from Hasbro or Cocks about the relocation decision, according to the WJAR report. A Bryant University economics lecturer told WBUR that losing hundreds of jobs could significantly impact Pawtucket's local economy through reduced spending, though the full scale of that impact has not been quantified.

Rhode Island's Counteroffer Fell Short

Rhode Island did try to keep Hasbro. Local and state officials offered the company an acre of downtown Providence riverfront property for $1 in hopes of retaining the headquarters, per WBUR's reporting. A separate counteroffer gave Hasbro the opportunity to buy undeveloped land in Providence's I-195 Redevelopment District, also for $1, according to Rhode Island Current. Neither offer was enough to keep the 100-year Pawtucket institution in the state.

Hasbro's own securities filing acknowledged the risks baked into the move, describing the planned relocation of its Rhode Island operations to Boston as a factor that could cause loss of skills, knowledge or expertise and uncertainty about continued employment, according to a Hasbro filing. Under the federal WARN Act, employers with 100 or more full-time workers are generally required to give 60 days' advance notice of a plant closing or mass layoff, according to the Rhode Island Department of Labor and Training.

Hasbro frames the Seaport move as a step toward accelerating innovation and attracting top talent, according to its newsroom statement, pointing to Boston's deep pipeline of college students and graduates as a long-term advantage. A 2014 report found the city is home to 35 colleges and universities enrolling about 152,000 students, and concluded there are many more graduates than job openings each year, according to the Boston Planning & Development Agency. The same report found Boston ranks first among major U.S. cities for the share of its population ages 20 to 34, and that 88% of recent college graduates with at least four years of schooling stayed in the region the following year.

For now, the clock on Pawtucket's Hasbro workforce is ticking toward Dec. 24, when employees who haven't committed to the Boston transfer are expected to lose their jobs. Whether that cold delivery food really tipped the scales, or simply made for a memorable line at a business breakfast, the underlying calculus Cocks described, talent, transit, and proximity to partners, is reshaping where one of the state's most storied employers will call home.