West Forsyth County has a new spot for breakfast. Jeff's Bagel Run opened its first Forsyth County location at 5610 Bethelview Road in Cumming on Friday, marking the fast-growing chain's second shop in the metro Atlanta area and bringing scratch-made bagels, house spreads, coffee and cold brew to the area.
The opening was marked with a ribbon cutting, according to forsythnews.com. As Appen Media reported, co-founder Jeff Perera said the company has been looking forward to becoming part of the Cumming community, adding that the team is excited to officially open its doors, meet more neighbors and become part of their routine.
From Side Hustle to Scratch-Made Staple
Every bagel at the new shop is mixed, boiled and baked from scratch on site throughout the day, a process the company has stuck with since it was a kitchen side hustle. Jeff and Danielle Perera opened the brand's first storefront in Ocoee, Florida, in 2021, per qsrmagazine.com, and the business's first franchise location followed in 2024, according to Entrepreneur.
The Cumming shop's menu features classic favorites like Sesame and Asiago alongside bolder creations such as Baked Ziti and French Onion Soup, according to the company's own location page at jeffsbagelrun.com. Spreads range from classics like Veggie and Plain to indulgent options including Banana Pudding and Cookies & Cream. Each shop in the chain rotates through 16 bagel flavors daily, 15 core varieties plus one changing Bagel of the Day, per qsrmagazine.com's report on the brand's franchise expansion.
A Crowded Bagel Scene Gets Another Player
Jeff's Bagel Run distinguishes itself from competitors like PopUp Bagels by offering more than a dozen bagel options and letting customers buy as little as a single bagel, tonetoatl.com noted in its coverage of the brand's Alpharetta, Milton and Cumming openings. The brand also picked up a notable accolade in 2023, when it was named one of America's Best Bagels at NYC Bagelfest, according to fastcasual.com.
The chain's rapid growth has made counting its locations a moving target. QSR Magazine reported the Cumming and Brandon, Florida, openings brought the system to 41 open locations across 10 states, while USA Today put the figure at 39 locations across 10 states, and ToneToATL cited 36 locations across 10 states as of a June report. Earlier in the year, QSR Magazine also reported the company had opened 10 new shops year-to-date, bringing the system to 35 open locations with more than 120 in development nationwide.
More Shops Coming Through 2027
Estimates of the pipeline behind those openings vary just as widely. QSR Magazine has cited more than 150 additional locations in development, while USA Today reported nearly 200 more locations in the works. Regardless of the exact count, USA Today reported the company expects to have more than 50 locations open by the end of 2026, with 11 new shops planned this fall across Alabama, Florida, Georgia, Indiana and Texas.
The brand's momentum has caught the attention of industry watchers beyond the bagel world. Jeff's Bagel Run ranked No. 94 on the 2026 Inc. 5000 list, including No. 2 among food and beverage companies, according to qsrmagazine.com. The company has also awarded 20 new franchise locations across South and Mid-Atlantic markets as it continues building out its footprint, with additional openings planned through the end of 2026 and into 2027.
