A 60-story tower now rises over Jersey City's Hudson Exchange neighborhood, bringing 802 market-rate apartments and an 85,000-square-foot supermarket to a stretch of Provost Street that used to be dominated by a big-box shopping plaza. Everton, at 99 Provost St., sits beside the Hudson-Bergen Light Rail and marks the second phase of an 18-acre redevelopment that is reshaping six blocks of the city's waterfront.
The building was developed by BGRE and G&S Investors, according to NJBIZ, which reported on the tower's opening this month. Frank Frallicciardi, senior vice president of development at BGRE, said Jersey City's market continues to show demand for thoughtfully designed housing, convenient retail and neighborhood amenities, and that Everton was designed to meet that demand while adding to the city's vibrancy and connectivity. BGRE operated under the name Brookfield Properties before rebranding, per the same report.
Architecturally, the 634-foot tower was designed by Beyer Blinder Belle, which paired a granite podium base with a glass superstructure, according to Urbanize NYC. The broader Hudson Exchange master plan guides the site's shift away from industrial and big-box uses. Apartments start on lower floors with studio, one-, two- and three-bedroom layouts, and units from the seventh floor up offer views of the Hudson River, the Manhattan skyline, and Jersey City itself, NJBIZ reported.
A Supermarket Built Into the Tower's Second Floor
The project's most visible public amenity opened just days earlier: an 85,000-square-foot ShopRite of Hudson Exchange Place on Everton's second floor, which officially opened on October 14. The store, operated by Inserra Supermarkets, replaced a 30-year-old Metro Plaza supermarket across the street with a facility 20,000 square feet larger, according to Jersey Digs. The expanded location includes ticketless parking, Caper Carts, and a dedicated ShopRite Wine & Spirits shop, the outlet reported. Hoodline previously noted a separate ShopRite debut in Edgewater, underscoring how fast the chain is expanding across the region this fall.
Beyond groceries, Hudson Exchange's ground-floor retail footprint totals 19,000 square feet and is set to include Goldfish Swim School, Modcup Coffee, and a forthcoming restaurant concept from the team behind Izakaya Kumade, per NJBIZ. The project also carries 538 vehicle parking spaces in a podium garage along with storage for 422 bicycles, according to G&S Investors, which noted the garage includes internal loading docks and app-based ticketless parking decks built specifically for supermarket shoppers.
Finishing a Six-Year Transformation From Strip Mall to Skyline
Everton's 802 units arrive with floor-to-nine-foot-high ceiling windows, stainless steel appliances, quartz countertops, backlit bathroom vanity mirrors, and in-unit washers and dryers, NJBIZ reported. Shared amenities include a 10,000-square-foot fitness center with a yoga studio, a resort-style pool with reservable cabanas, a coworking lounge, a makers space, a game and media lounge with a golf simulator, a resident lounge, a children's playroom, a pet spa with an outdoor dog run, 24/7 concierge service, and community-wide Wi-Fi.
Everton represents Phase 2 of the Hudson Exchange master plan, which is projected to eventually include roughly 5,500 residential units and six million square feet of mixed-use development across seven parcels, according to 6sqft. Phase 1, known as VYV North and VYV South, delivered two 36-story towers with 850 residential units, 20,000 square feet of retail, and 450 parking spots, and was completed in 2020. The VYV buildings saw strong demand and leased in record time.
Public Plazas and a Future Rail-Trail Gateway
The project also includes more than 20,000 square feet of publicly accessible outdoor plazas and a dog park, which 6sqft describes as a direct gateway to Jersey City's planned Sixth Street Embankment, an elevated rail-trail conversion of the former Harsimus Branch rail line modeled loosely on Manhattan's High Line. The master plan is designed to replace what was once surface parking lots with a grid of streets, parks, and residential towers.
At the tower's 2023 groundbreaking, Jersey City Mayor Steven Fulop described the project as part of an unapologetic pro-growth municipal policy.
Rents Track the Waterfront's Already-Steep Market
Studio rents at Everton start at $3,675 a month. Hudson Exchange is within walking distance of PATH stations.
Everton's debut follows a string of major Jersey City residential openings and approvals this fall, including Hoodline's reporting on Casa One's 196-unit Journal Square debut, a $277 million loan for a 748-unit Hudson Street tower, and city approval of the 1,517-unit Homestead Market towers. Together, the projects point to a construction wave along Jersey City's waterfront that shows little sign of slowing as developers bet on continued demand from New York transplants.
