The 20th annual Paint El Paseo Pink Walk brings the Coachella Valley together Saturday, October 10, for a one-mile walk supporting local cancer patients. Registration and the kickoff begin at 7:30 a.m., with walkers setting off at 8 a.m. sharp. Teams are expected to take part, many of them returning year after year to raise money for cancer care close to home.
The milestone 20th edition of the walk is hosted by the Desert Cancer Foundation as part of Breast Cancer Awareness Month, according to NBC Palm Springs. Registration costs $40 per person and includes a T-shirt, and the event is both family-friendly and dog-friendly, making it an easy entry point for locals who want to show support without committing to a long race. The event has also become a hallmark gathering for survivors, giving local cancer patients an opportunity to come together and support one another, per the station's report.
Where the Money Goes
The event raises money for the Desert Cancer Foundation, which supports local residents seeking financial assistance for cancer care. The Desert Cancer Foundation describes itself as dedicated to helping pay for cancer care for local residents who need financial assistance, according to its own website, while the same organization's financial profile on GuideStar describes it as assisting residents in the Coachella Valley and surrounding communities who need financial support with cancer care and treatment. Those dollars flow through the foundation's Patient Assistance Program, which makes direct payments to healthcare providers on behalf of patients for cancer screening, diagnosis, and costly treatment, per GuideStar's listing.
The scale of that need is reflected in the numbers. GuideStar's profile shows the foundation assisted 165 individuals with their cancer journey in 2025, building on a 2023 tally in which it served 156 clients and paid $370,442 toward $5.7 million in total cancer-related care billings.
Thousands are expected this year, and the one-mile walk offers a way to support local cancer care. For walkers, Saturday morning offers a simple way to support neighbors fighting cancer.
