The Big Wheel is spinning back into downtown Cincinnati. “The Price Is Right Live” will stage one performance at the Aronoff Center at 3 p.m. on Feb. 13, 2027, giving fans of the long-running game show franchise a chance at Plinko, Cliffhangers and a chance to win cash, appliances and maybe even a car.
Tickets start at $50, and a presale using the code SPIN runs through 10 p.m. on Oct. 15, 2026, ahead of the general on-sale at 10 a.m. the following day, according to WKRC. The touring production, described as an interactive live stage show based on the television franchise, is not televised itself.
How the Contestant Drawing Works
Anyone hoping to play onstage does not need to buy a ticket to enter the contestant drawing, and purchasing one does not improve the odds of being picked, per the same report. Eligible audience members can register for a random drawing to compete in games like Plinko, Secret X, Cliffhangers and the Big Wheel, with contestants required to be at least 18 years old. That no-purchase-necessary structure isn't just show policy — federal sweepstakes guidelines enforced by the Federal Trade Commission and state lottery regulations bar live contest operators from requiring ticket purchases for prize drawings, since charging for entry would turn the event into an illegal lottery, according to ShortStack.
Registration at venue stops generally opens up to three hours before showtime near the box office, per PriceIsRightLive.com. For the DPAC event, ticketed guests receive a registration link two weeks before the show. Fans wanting more than a shot at the drawing can opt for separate VIP options: one includes a pre-show photo opportunity with the host and a model from the show, while another offers the chance to spin the Big Wheel after the performance ends, WKRC reports.
Inside Procter & Gamble Hall
The Cincinnati stop lands inside Procter & Gamble Hall, the largest of the Aronoff Center's performance spaces, which seats 2,719 patrons across three levels beneath a ceiling studded with 3,000 fiber-optic lenses designed to mimic a starlit sky, according to the Cincinnati Arts Association. The Aronoff Center itself opened in October 1995 after then-Ohio Senate President Stanley Aronoff helped redirect $40 million in state funding originally earmarked for an unrealized Columbus theater project, according to Wikipedia; the complex was designed by architect César Pelli.
This isn't the touring show's first visit to the venue — “The Price Is Right Live” previously performed at the Aronoff Center on March 5, 2024, reflecting the production's habit of revisiting major Midwestern theaters every few years. The stage show has run for more than 20 years and awarded more than $15 million in prizes.
Who's Behind the Live Version
The touring show is produced and operated by promotional sponsor Good Games Live, Inc., under a licensing agreement with Fremantle, which owns and manages global rights to the television franchise, according to DPAC. Unlike the daytime broadcast, the live production relies on a rotating roster of celebrity hosts rather than the TV show's longtime emcee — past tour hosts have included Todd Newton, Marc Summers, Jerry Springer, Joey Fatone and Mark L. Walberg, per Wikipedia. Select stops on the 2026–2027 tour also feature a grand prize trip for two to Los Angeles to attend a live taping of the television show, complete with airfare and hotel accommodations, according to Coral Springs Talk.
The Aronoff Center is scheduled to host The Sound of Music tour Nov. 10–15, 2026.
