Six businesses in Memphis's Edge District are joining forces today for Edgetoberfest, an all-day neighborhood celebration running from 9 a.m. to 9 p.m. and centered around Flyway Memphis at 598 Monroe Avenue and Edge Motor Museum at 645 Marshall Avenue. The event folds together a juried car show, a brewery's annual Oktoberfest bash and a metal shop's grand opening into one sprawling block party.
According to Action News 5, Edgetoberfest is Flyway Memphis's annual celebration, and this year it features live music and entertainment spread across multiple venues. The brewery is pouring its seasonal Oktoberfest brew throughout the day, and per Flyway Brewing Memphis, this year the brewery is teaming up with its neighbors for one giant celebration rather than going it alone.
Flyway's own day kicks off with brunch at 11 a.m., followed by a keg relay at 2 p.m., an outdoor vendor market from 2 to 6 p.m., and a stein-holding competition at 4 p.m., the station's report indicates. Live music at Flyway includes performances from Curtis B. Scott and Ask Dylan, while the Bugaloos play at Edge Motor Museum starting at 11 a.m. The brewery's Oktoberfest lineup centers on its seasonal Märzen lager, and a guide from Memphis Beer Blog notes that Flyway will host a stein-holding competition, keg relays, and a vendor market, pouring High Cotton Oktoberfest Märzen Lager throughout the celebration.
A Juried Car Show Rolls Through the Edge
Just down the street, Edge Motor Museum hosts the juried Edge Motor Festival car show starting at 9 a.m., with awards announced at 2 p.m., per the same account relayed by Action News 5. It's a tradition with some history in the neighborhood: a prior installment of the car show, the fourth annual Edge Motor Fest, saw rows of old, new and customized automobiles parked up and down Marshall Avenue, according to the Daily Memphian. That earlier show included entrants like David Lentz, who polished his 2012 Corvette ahead of judging.
While the exact date and complete minute-by-minute schedule for this year's festivities aren't nailed down across every source, the broad strokes are consistent: a car show in the morning, a brewery party running through the afternoon and evening, and a grand opening celebration woven into the mix nearby.
Steel Rose Metal Co. Debuts With Live Bands
Steel Rose Metal Co. is marking its grand opening with afternoon and evening music of its own, according to the station's report. The lineup includes the Driptones, Terry Wall and the Wallbangers, and the Ryan Rigdon Band, giving visitors another reason to wander the district beyond the brewery and car show.
Food and drink specials round out the day at three more Edge District spots. Hard Times Deli, Gussied Up and Bar Limina are each offering specials during the event, per Action News 5's coverage, giving attendees plenty of reasons to treat Edgetoberfest as a full crawl through the neighborhood rather than a single-stop party.
Six Edge District businesses are pulling together for the all-day event. Between the car show, the brewery bash and the metal shop's grand opening, the day brings businesses together for a neighborhood-wide celebration.
