Vuori is set to open its doors Friday at Biltmore Fashion Park, taking over a 3,952-square-foot space next to Citrine, as the Phoenix shopping center rolls out a new round of retail leases alongside its ongoing outdoor makeover. The California-based performance apparel brand joins denim label PAIGE, which is slated to open a 2,052-square-foot store at the center next spring, in a fresh wave of tenants aimed at reshaping the open-air property near 24th Street and Camelback Road.
According to KTAR News 92.3 FM, developer RED Development announced the new retail leases with Vuori and PAIGE as part of a broader push to expand the center's footprint and refresh its outdoor community spaces this fall. PAIGE previously opened its first Arizona store in 2019, and in a statement the brand said it is proud to expand its presence in Phoenix with a new shopping destination at Biltmore Fashion Park. The label's team added that it has built a strong relationship with the local community since that first store opened and expects to grow its presence in the market.
Also on the way is La La Land Kind Cafe, a Dallas-founded coffee and matcha concept that remains on track to open a 1,261-square-foot location in late October, per the same report. Mike Ebert, managing partner of RED Development, said the new signings, upcoming openings and community events build on what he called a remarkable year at Biltmore Fashion Park, adding that brands like Vuori and PAIGE recognize the value of the location and the community it serves.
Landscaping Overhaul Sends Turf to a Phoenix Charter School
The retail additions are arriving alongside physical upgrades to the property itself. Biltmore Fashion Park is receiving landscaping improvements that include wider walkways, new greenery and turf, the station's report notes. In a detail that gives the renovation a local twist, approximately 4,000 square feet of turf removed from the property was donated to Vista College Prep's Hadley Campus, where it will be used to upgrade a worn student play area.
Ebert said the investment in outdoor gathering areas reflects a commitment to improving the visitor experience. The push fits into a wider shift the center has been making toward experiential retail, wellness and food-and-beverage concepts alongside its existing luxury offerings, according to Real Estate Daily News. That repositioning follows earlier redevelopment plans that had called for adding residential, hotel and office space to the property, according to AZ Big Media, which also reported that improved landscaping and upgraded lighting were planned throughout the grounds as RED Development said it aims to preserve the center's history while expanding its offerings.
Outdoor Fitness and a Fashion-Themed Paint Night Fill Out October
Beyond new storefronts, the center is leaning on community programming to draw people back outside. The upgraded Center Lawn will host Sweat & Reset, a weekly outdoor fitness series held Sundays in October at 9 a.m., featuring classes led by Solidcore, Lululemon and Life Time.
Biltmore Fashion Park will also host Paint & Sip: The Fashion Edit on Oct. 22 from 5:30 p.m. to 7:30 p.m., a guided art event featuring live models wearing autumn looks styled from on-site retailers. Refreshments will come from Pomo Pizzeria and Too Sweet Cakes, while Madison Reed and Citrine will provide beauty touch-ups during the event.
Descriptions of the center's overall scale vary depending on the source and timing of the report. Greater Phoenix In Business Magazine has described Biltmore Fashion Park as home to more than 45 shops and restaurants, while AZ Big Media has put the figure at more than 65 specialty retailers anchored by Macy's, Life Time and Saks Fifth Avenue. Either way, the combination of new leases, refreshed landscaping and recurring events points to a center trying to pull foot traffic back with more than just storefronts alone.
