Dallas Cowboys wide receiver CeeDee Lamb has a new line of clothes with his number stitched into the stitching, and as of Thursday, shoppers can find it on the racks at NorthPark, Galleria Dallas and Grapevine Mills. The 19-piece capsule, built with Abercrombie & Fitch, spans outerwear, knitwear, shirts, trousers and neckties, with prices running from $40 to $260, according to CultureMap Dallas.
Abercrombie confirmed the launch in a Wednesday announcement, saying it is “launching a co-designed collection with Dallas Cowboys Wide Receiver CeeDee Lamb,” according to globenewswire.com. The company said the pieces would go on sale online and in select stores starting Thursday, November 5. Lamb is not just a face on a hangtag here — he worked with Abercrombie's design team on selecting the colors, fabrics and silhouettes, per WWD.
His Number Is Woven Into the Details
The collection carries Lamb's jersey number in two places: his 88 is embossed on the cardigan buttons and embroidered in Roman numerals on the back pocket of the trousers, globenewswire.com reported. CultureMap Dallas adds that Lamb visited Abercrombie's design studio at its Ohio headquarters as part of the process, selecting the color palette and fabrics himself.
Lamb said the project gave him real input rather than just a licensing deal. “Working with the Abercrombie team gave me the chance to help create a collection that feels authentic to me,” he said, per the globenewswire.com announcement. According to CultureMap Dallas, Lamb also called designing the collection a fun experience that let him have a say in the process, and said Abercrombie had become a go-to brand for him off the field, with the capsule fitting his lifestyle.
A Partnership That Started Last Year
This isn't the first time Lamb has fronted Abercrombie marketing. The brand's announcement notes that Lamb first partnered with it in 2025, when Abercrombie launched its campaign announcing itself as the official fashion partner of the NFL and the Dallas Cowboys. Abercrombie brand president Corey Robinson tied the new capsule to that history, saying, “He has been part of our storytelling since the launch of our official partnerships with the NFL and the Dallas Cowboys,” according to the same announcement.
Per CultureMap Dallas, that 2025 deal was a multi-year agreement making Abercrombie an official fashion partner of both the league and the Cowboys, though the retailer had licensed NFL products before that formal partnership began. CultureMap Dallas also reports Abercrombie previously ran a styling concierge program with McLaren Racing that dressed athletes ahead of events and game-day arrivals, and that the company points to a 134-year history as part of its brand story.
Other NFL Faces in the Abercrombie Fold
Lamb isn't the only NFL name Abercrombie has put in front of cameras this year. CultureMap Dallas reports that New York Giants players Jaxson Dart and Malik Nabers posed for an Abercrombie denim photo shoot alongside Emily Ratajkowski and Paloma Elsesser, part of the brand's broader push to pair football names with its fashion lines.
