K Brew is building a new coffee shop at 10837 Hardin Valley Road, with a December 2026 opening target, a drive-thru and outdoor seating. Co-founder Pierce LaMacchia told WhatNow the timeline depends on the contractor finishing construction.
LaMacchia told WhatNow that K Brew is developing the coffee shop at 10837 Hardin Valley Road, in what the outlet described as the company's eighth Knoxville location. Construction is underway on a standalone building next door to Rock N' Roll Sushi, according to K Brew's own location page for the site, which notes the shop is “going up right now” at that address.
Plans for the site include a drive-thru lane, hammock and patio seating outdoors, and bar tops and work-friendly seating inside, according to the company's location page. K Brew also lists high-speed Wi-Fi among the planned amenities.
Full Menu, Including the Bagels
The Hardin Valley shop is expected to serve K Brew's full food menu, including handmade New York-style bagels prepared fresh daily. The company also highlights freshly roasted coffee, organic milk from a local dairy farm, organic syrups and house-made cream cheese spreads on its official website.
K Brew's location page says Hardin Valley had roughly 10,000 residents in 2010 and has added about 2,000 people a year since 2014. LaMacchia said the new shop is designed with the area's residents in mind.
Road and development plans along Hardin Valley Road
A July 22, 2024, announcement from Knox County Engineering and Public Works described a roughly $2 million project to widen a three-lane section at a busy Hardin Valley Road intersection to five lanes. Work was then expected to start the following summer; the announcement does not establish the project's current status. Separate decisions in Knoxville-Knox County Planning records show that a plan for an approximately 18,125-square-foot retail building on the southeast side of Hardin Valley Road was approved with conditions on July 11, 2024. On June 13, 2024, a planned-residential rezoning allowing up to two dwelling units per acre was approved with conditions at a different site southeast of the road, northeast of Elm Grove Lane. These records describe individual projects, not a comprehensive statement of the Hardin Valley Community Plan's policies.
A Hospitality Pitch Beyond the Coffee Cup
LaMacchia described hospitality and guest feedback as central to how K Brew wants its shops to serve customers. He said the company aims to make its stores places where people can meet, spend time with family and build business relationships.
That community-first framing echoes how K Brew has talked about other recent additions to its footprint. At the company's Broadway bakery and walk-in market, which opened in August 2026, LaMacchia said he wanted the space to become a hub for both locals and tourists, according to knoxnews.com. That bakery, at 1134 N. Broadway, opened at 8 a.m. on August 6, 2026, with hours of 8 a.m. to 2 p.m. Wednesday through Sunday, and sold items from local vendors including pasta and rice.
From One North Knoxville Shop to a Growing Chain
Brothers Pierce and Michael LaMacchia founded K Brew, which began operating in 2013 with its first coffee shop in historic North Knoxville. The company built its business around specialty coffee, in-house roasting and handmade bagels. By August 2026, Knox News described K Brew as having four brick-and-mortar coffee shops and a couple of University of Tennessee locations, and reported that a fifth shop was expected in Belltown later that year. The outlet also reported that K Brew was producing baked goods and other food for its coffee shops at the Broadway bakery kitchen.
The Belltown shop, at 4511 Market Bell Way in Powell, sits inside a development described as featuring hundreds of homes and supporting a walkable experience more commonly associated with downtown Knoxville than Powell, according to Yahoo. Belltown has also launched a Pedestrian Beverage Zone allowing customers to carry alcoholic drinks purchased from participating businesses, the outlet reported. That Belltown location's hours are listed as 7 a.m. to 6 p.m. Monday through Saturday and 8 a.m. to 6 p.m. on Sundays.
Bigger Bakery, Bigger Ambitions
The scale-up behind the Hardin Valley project traces back to K Brew's bakery operations. Before opening its new warehouse-style kitchen on Broadway, the company relied on a 500-square-foot bakery to supply bagels to its four locations; the new warehouse is roughly ten times that size, according to knoxnews.com's earlier report.
LaMacchia said K Brew is weighing further growth beyond Hardin Valley, with additional locations under consideration for 2027. The company has not finalized how many new locations it's considering, he said, but confirmed K Brew is looking at several areas around Knoxville and Knox County as it keeps pace with the region's expansion.
