Tickets are now on sale for the 2027 edition of The Sentry, the PGA TOUR event set to return to Torrey Pines Golf Course in La Jolla from Jan. 27 through Jan. 30. The tournament will mark its 75th playing overall and its 60th consecutive year at the La Jolla course, with grounds passes, premium club access and discounted senior and military tickets all available now.
According to sentry.com, the first two rounds will be full-field days spread across both Torrey Pines' North and South Courses, meaning fans are guaranteed to see the entire field of players compete before the cut is made. The final two rounds, known as Championship Days, will be held entirely on the South Course on Jan. 29 and 30. Fans hoping to save money should act by Jan. 5, the last day special advance pricing offering up to 20 percent in savings is available, per the same source, which also noted that demand is expected to remain strong with limited inventory.
What a Day at Torrey Pines Will Cost
Daily grounds tickets start at $50 for Round 1 and climb by $10 for each successive round, sentry.com reports. Children 15 and under get in free with a paying adult, limited to one free child admission per adult. Discounted daily grounds tickets for seniors and military personnel begin at $45 on the tournament's first two days, Wednesday and Thursday.
For those wanting more comfort, Pechanga Club daily tickets run $350 for Round 1, $395 for Round 2 and $450 per day for Rounds 3 and 4, the same source notes. The club includes all-inclusive food and drink along with covered open-air seating, and per thesentry.com, guests get an all-inclusive shared buffet lunch and all-day snacks. A Front Row option within the Pechanga Club adds a reserved seat, in-seat beverage service and other perks, according to the sentry.com announcement.
Fans seeking a different vantage point can look to the ULTRA Zone, where individual day-specific tickets start at $150 for Round 1 and increase by $15 with each successive round. Ticket information overall covers grounds options, discounted group rates, the senior and military pricing, and the need to buy parking ahead of time, according to the seed reporting from Times of San Diego.
Parking Is Limited, So Plan Ahead
Anyone driving to Torrey Pines needs to sort out parking before arriving. Available parking is for advance purchase only, as thesentry.com explains, since there are no on-site parking sales during tournament week. The same source recommends ridesharing given the limited parking options around the course.
Buyers should also make sure they're going through the right channel. torreypines.com states that Ticketmaster is the official ticket provider for The Sentry at Torrey Pines, warning that tickets bought through third-party sites may not be honored.
A New Name, a Long San Diego Tradition
The tournament's branding is still fresh. Sentry Insurance, based in Wisconsin, replaced Farmers Insurance as title sponsor on June 1, 2026, after the Farmers Insurance Open name had been in place for 17 years, according to Times of San Diego's reporting. The event was renamed The Sentry in spring 2026 and introduced a new tournament logo as part of that partnership, thesentry.com notes.
The tournament's roots go back further than the sponsor name suggests. It was first played as the San Diego Open in 1952 and has been held at Torrey Pines every year since 1968, per Times of San Diego. The Century Club of San Diego, a 501(c)3 nonprofit, organizes the tournament, and CEO Marty Gorsich said the organization was excited to begin a new era with Sentry while continuing San Diego's traditions, according to the same report.
Looking further ahead, The Sentry will become part of the PGA TOUR Championship Series beginning in 2028, thesentry.com reports. For now, the focus is on the 2027 edition at Torrey Pines, where organizers are betting that advance pricing and a long local legacy will keep tickets moving before the Jan. 5 deadline.
