Rio Grande Valley/ Politics & Govt

Mission Mayor's Race Heads to Runoff as Salinas, Gonzalez Garza Outlast Four Rivals

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Published on November 04, 2026
Mission Mayor's Race Heads to Runoff as Salinas, Gonzalez Garza Outlast Four RivalsSource: Google Street View

None of the six candidates running for mayor of Mission, Texas cleared the 50 percent threshold needed to win outright, sending the race into a December runoff between incumbent Norie Gonzalez Garza and attorney Rick Salinas. The contest will now head to a second round after a crowded field split the vote across the city.

Hidalgo County's county cumulative-results report covered the election. KRGV reported that unofficial results show the runoff will pit Gonzalez Garza, the incumbent, against Salinas, who KRGV identified as an attorney in the race.

Vote totals reported for the top two finishers differ depending on the outlet. KRGV reported Salinas received 7,477 votes, or nearly 35 percent, while Gonzalez Garza received 5,233 votes, or 24 percent. Texas Border Business reported different figures, putting Salinas at 6,320 votes, or 34.68 percent, and Gonzalez Garza at 4,564 votes, or 25.04 percent. Texas Border Business also noted the results from Tuesday remain unofficial and subject to the official canvass and certification.

A Crowded Field Behind the Front-Runners

Four other candidates rounded out the six-person ballot. Texas Border Business reported Ruben Plata placed third with 3,130 votes, or 17.17 percent, followed by Armando “Doc” Ocaña with 2,052 votes, or 11.26 percent. Natalie “Nati” Garza received 1,941 votes, or 10.65 percent, and Juan Gines received 218 votes, or 1.20 percent, per the same outlet's figures. KRGV's report separately named Natalie Garza, Gines, Ocaña and Plata among the other candidates who appeared on the ballot alongside Gonzalez Garza and Salinas.

Texas Border Business reported the six candidates combined for 18,225 votes under the preliminary figures. The outlet also described Salinas as the son of former Mission Mayor Norberto “Beto” Salinas, tying the attorney's candidacy to a familiar name in city politics.

Runoff Set for December, Early Voting Starts Soon

The runoff between Gonzalez Garza and Salinas was scheduled for December 12, according to Texas Border Business. Early voting for that second round was reported to run from November 30 through December 8, a period of nine calendar days, the outlet said.

Coverage of the race from ValleyCentral.com also tracked the unofficial results as the runoff scenario took shape.

Candidates Sparred Over Drainage, Jobs and Tax Breaks

Before Tuesday's vote, the candidates faced off at a local forum where infrastructure and economic development dominated discussion. KRGV reported the field agreed Mission needs drainage and water-service improvements to keep pace with the city's growth, a rare point of consensus among six people competing for the same office.

Tax incentives for businesses drew more varied positions. Natalie Garza argued that jobs tied to incentive packages should pay livable wages and that the city should track the progress of companies receiving those breaks, according to the same KRGV forum coverage. Gonzalez Garza said she wants a standardized requirement showing that incentivized businesses create a set number of jobs and deliver a solid return on the city's investment.

Ocaña said he wants to bring manufacturing to Mission, believing it would generate higher-paying jobs for residents. Plata took a narrower view of incentives, saying not every company or franchise needs them and that the city should direct more of that support toward small businesses. Salinas, for his part, questioned whether some businesses delivered sufficient economic benefits.