Des Peres’ Planning and Zoning Commission approved a conditional use permit on March 11 for a proposed Toastique at 1090 North Ballas Road, the former Jimmy John’s site. The 1,800-square-foot, breakfast-oriented restaurant was proposed by Ajia Haizel of NES Investments, LLC; the proposal described daily hours and up to 10 staff per shift, with exterior seating potentially handled administratively, according to Citizen Portal.
The Des Peres proposal is separate from the chain’s planned downtown debut. Local franchise partners Stephanie Munaco, Brenda Jones and Paul Larson plan to expand Toastique across the St. Louis metro area over the next two years, Sauce Magazine reported. The magazine identified the downtown café as the partners’ first step into the market.
That café, Toastique’s first in Missouri, is scheduled to open Saturday, Nov. 21, at 100 N. Broadway, Suite 130, next to Gateway Arch National Park, according to Sauce Magazine. Doors are set to open at 8 a.m. that day. The magazine reported that the first 100 customers who buy toast will receive $50 in Toastique reward dollars; customers spending at least $10 can instead receive a free drip coffee or 12-ounce juice.
After opening day, the café plans to operate daily from 7 a.m. to 5 p.m., with dine-in and grab-and-go service for breakfast and lunch, Sauce reported. Its menu will include specialty toasts, smoothies, smoothie bowls, wellness shots, espresso drinks and cold-pressed juices. The café also plans a Dec. 21, 30-day celebration with a free toast for loyalty members, tastings and a raffle, according to the magazine.
