A new fertility clinic has opened its doors in West El Paso, stepping into the space once occupied by the region's only IVF specialist for three decades. Pozitivf Fertility has opened a clinic at 700 S. Mesa Hills Drive, bringing in vitro fertilization, egg retrievals, embryo transfers, diagnostics and monitoring services to a city that had been without a local full-service option since Dr. Luis Noble's retirement earlier this year.
According to El Paso Inc., Pozitivf Fertility opened the clinic in West El Paso, with a grand opening celebration scheduled for Nov. 12 from 4 p.m. to 7 p.m. at the Mesa Hills Drive address, according to the outlet's report. The celebration is slated to include a mural unveiling by Mexican artist Yesterman, the same report notes. The clinic's address is notable to longtime patients: it's the same one Dr. Noble's patients already know, according to elp.pozitivf.com, which describes the location as the former home of the Southwest Center for Reproductive Health.
Filling a Decades-Long Gap in Local Care
Dr. Noble served the El Paso region for more than 30 years, per El Paso Inc.'s reporting, and the clinic site says he retired in May 2026 after serving as the city's only IVF specialist for three decades. Pozitivf now lists Dr. Noble as its El Paso Medical Advisor Emeritus, per the company's ivfelpaso.com site, while day-to-day patient care is led by Dr. Ramirez, described on the clinic's website as a board-certified OB/GYN with more than 13 years of experience. The company frames the arrangement as a continuation of Dr. Noble's practice rather than a replacement for it.
The clinic says it will offer diagnostics, monitoring, egg retrieval and embryo transfer locally, along with bilingual support in English and Spanish throughout a patient's treatment, according to elp.pozitivf.com. Pozitivf also advertises no-add-ons pricing and financing options, per the seed facts reported by El Paso Inc. A clinic website entry had said the full-service location would begin operating in October 2026, though a separate search-result snippet for the same site referenced a September 2026 start instead — a discrepancy the available materials don't resolve.
What the Pricing and Payment Details Say
Pozitivf's own pricing materials state that costs for retrieval, ICSI, embryo freezing, transfer, monitoring, lab fees and anesthesia are included in its packages, though medication is billed separately, according to a company article on Pozitivf Fertility's website. The same article estimates that a complete IVF cycle in Texas can total $15,000 to $25,000 or more once additional fees are factored in. That figure differs from an estimate reported by Healthcare Brew, which put the cost of a single IVF round nationally at $15,000 to $30,000 — a different range describing what may not be a directly comparable total.
On payment options, Pozitivf says it does not accept health insurance for fertility treatments performed in-house but does accept employer fertility benefits through Progyny and Maven, according to the company's payment-options page. The company also says it partners with a fertility financing provider and that applying for financing does not affect a patient's credit, per the same source.
A Texas Company With Roots in Lower-Cost IVF
Pozitivf was founded by Francisco “Paco” Arredondo in April 2022, as reported by Healthcare Brew. The outlet reported that the company has offered IVF for as little as $7,900 in some cases, well below the $15,000 to $30,000 range it cited for a typical round. Pozitivf has clinics in San Antonio, Houston, Austin, McAllen and Brownsville, according to El Paso Inc.'s reporting, making El Paso its latest Texas location.
Healthcare Brew also reported company data showing that 121 of 245 IVF procedures performed at Pozitivf in a given year, or 54%, resulted in ongoing pregnancies. That figure describes a different outcome measure than the CDC's broader data, which Healthcare Brew reported recorded a 23.5% success rate across more than 413,000 assisted reproductive technology cycles nationally in 2021, based on babies actually born. The CDC itself cautions in its clinic report that comparing success rates between clinics may not be meaningful, since patient medical characteristics and treatment approaches vary.
Why the Timing Matters for Local Families
The clinic's arrival comes amid broader infertility trends nationally. About 11% of men and women ages 15 to 49 in the U.S. experienced infertility challenges between 2015 and 2019, according to a 2024 study cited by Healthcare Brew. For El Paso residents who previously had to travel out of the city for full-service fertility treatment following Dr. Noble's retirement, the new Mesa Hills Drive clinic represents a return of local diagnostics, retrieval and transfer services — with the Nov. 12 grand opening expected to formally mark the occasion.
