A new Chick-fil-A is set to open its doors at 20 Tarrytown Road in White Plains on Thursday, November 5, at 6:30 a.m., and anyone who shows up dressed in cow spots can score a free entrée or kid's meal inside the restaurant or at the drive-thru. The giveaway is limited to one redemption per person in cow attire, per day, while supplies last, and no purchase is necessary.
The opening was confirmed this week in a company announcement, as reported by DailyVoice.com. According to Chick-fil-A, the restaurant will begin serving the Westchester County community that morning, and the location will run Monday through Saturday from 6:30 a.m. to 10:30 p.m., offering dine-in, drive-thru, carry-out and mobile pick-up.
A Former Yankees PR Pro Takes the Reins
Chick-fil-A selected Ben Tuliebitz, a former public relations professional with the New York Yankees, as the local Owner-Operator of the White Plains store. After 25 years with the Yankees, Tuliebitz — who grew up in the greater New York City area — is stepping into a new role, and he's said he hopes to bring teamwork and leadership skills from professional sports to the restaurant.
Chick-fil-A's broader practice is to host a Moove-In Party at each new restaurant, and the company says anyone is invited to join the fun, per the same corporate account. The opening-day cow-spot promotion follows a format the chain uses elsewhere: guests who visit dressed in cow spots on opening day receive one free entrée, subject to availability and a one-per-customer limit.
From a CVS Pharmacy to a Drive-Thru Restaurant
The Tarrytown Road site has a longer paper trail than Thursday's grand opening suggests. A 2022 project narrative filed with the Town of Greenburgh described redeveloping a site then occupied by a CVS Pharmacy retail store into a roughly 5,000-square-foot restaurant with a dual-lane drive-through, an outdoor patio, and separate canopies for meal-ordering and delivery. That same filing noted the project site straddles two municipalities, with most of it located in the Town of Greenburgh and a smaller portion in the City of White Plains.
The 2022 narrative also projected the store would hire 125 to 150 local team members to run it, and it listed hours of roughly 6:30 a.m. to 10 p.m. Monday through Saturday with the restaurant closed Sundays — figures that differ from this week's announced hours running through 10:30 p.m. The filing said the proposal required a special permit and site plan review from the Town Planning Board, though that historical record doesn't establish the project's current approval status.
Traffic Fixes Promised Near Route 119
Anticipating the crowds a new drive-thru can bring, project engineers described plans to widen a nearby road. The project engineer said crews would be widening Old Kensico Road to provide an additional lane approaching Route 119, according to The Examiner News.
Beyond the free-food promotion, Chick-fil-A says it marks every new U.S. restaurant opening with a $25,000 donation to a local Feeding America partner to support hunger relief in the surrounding community. For Westchester County residents eager for a first taste, Thursday's 6:30 a.m. opening — cow costume optional but apparently rewarded — will be the first real test of how the new Tarrytown Road location handles its debut crowd.
