A new slice of Western wear is headed to El Paso's Eastside. Wrangler is opening a store at Cielo Vista Mall, moving into a space next to Fabletics as crews renovate the storefront ahead of a planned completion date in January.
The future Wrangler shop sits at 8401 Gateway West, Ste. A04, and spans 1,887 square feet, according to El Paso Inc., which reported that the space is currently undergoing renovation. The outlet notes the work is expected to be completed January 15, 2027, though that date marks the end of construction rather than a confirmed opening day for shoppers.
Wrangler has been outfitting Americans in denim since 1947, and the brand remains known for durable Western wear, per the same report. The upcoming store is expected to carry the label's signature lineup: denim jeans, Western snap shirts, jackets, graphic tees, belts, hats and other accessories, giving El Paso shoppers a dedicated spot for cowboy-core staples without leaving the mall.
A Mall Built for Growth
Cielo Vista Mall has been a fixture of El Paso retail since it opened in November 1974, and the sprawling 1.1-million-square-foot property now houses more than 140 stores, according to elpasoinc.com. The mall has made a habit of landing brands new to the local market — roughly 50 of its retailers are first-to-the-market in El Paso, the outlet reported, citing mall leadership.
That growth streak shows up in the foot-traffic numbers, too. Placer.ai data cited by the outlet showed visits to Cielo Vista Mall climbing nearly 11% in February compared with the prior year, a sign the center continues to pull in shoppers even as some national malls struggle to keep stores filled.
Part of a Broader Retail Push
Wrangler's arrival follows other recent additions aimed at diversifying the mall's retail mix. In 2024, the mall was preparing to welcome Spanish fashion retailers Mango and Purificación García, according to elpasotimes.com. Pairing those international fashion names with an American denim institution like Wrangler rounds out a shopping lineup that spans both global style and classic Western staples.
No firm customer-facing opening date has been announced beyond the expected January 15, 2027 renovation completion. For now, El Paso's boot-and-denim fans will have to watch the storefront next to Fabletics for signs of life as the build-out continues.
