Yiaya Greek Yogurt opened Oct. 30 at 520 Bryant St., in the former Blue Bin Vintage space. The self-serve shop charges by weight: $1.30 per ounce for frozen yogurt and $1.35 per ounce for fresh Greek yogurt. Social media posts reported waits of up to 40 minutes, according to Palo Alto Online, which interviewed owner Lia L., who asked not to have her last name published. The shop has no indoor seating.
A flexible menu, served by weight
The shop changes its flavors and toppings regularly. When Palo Alto Online reported on Yiaya, its six frozen yogurt choices were pistachio, chocolate, coconut, wild berries, honey and original; Greek yogurt options included plain, blueberry and hazelnut. Toppings included fresh and dried fruit, cookie dough and housemade chocolate soup with crunchy chocolate pearls. Customers could also request nut butter, Greek preserved cherries and Greek honey from behind the counter, the outlet reported.
Yiaya’s shared toppings table can be reached from either side. Lia told Palo Alto Online that customers often eat the frozen yogurt right away and take Greek yogurt home for breakfast. She said the shop planned to add smoothies and espresso drinks, with a La Marzocco machine on the way.
A new downtown option after Fraiche
Yiaya is the first frozen yogurt shop downtown since Fraiche closed its 200 Hamilton Ave. location on Dec. 10, 2019. Fraiche owner Jennifer Maltz said the location’s economics no longer made sense, according to Palo Alto Online’s account of the closure. The original Fraiche opened on Emerson Street in 2007; a downtown Yogurtland location closed in 2018.
Lia told Palo Alto Online that she was considering Los Altos and Burlingame for Peninsula expansion. She also expected a Los Angeles location to open in about three weeks and said another Southern California shop was in development. The outlet reported Yiaya’s hours as 9 a.m. to 9 p.m. Monday through Friday, 11 a.m. to 10 p.m. Saturday and 10 a.m. to 9 p.m. Sunday.
Signs of wider demand
Industry and regional figures offer a broader view of frozen yogurt sales. Franchise Times, citing Placer.ai data, reported positive year-over-year growth for frozen yogurt chains in most weeks during the first half of 2026. The publication also reported that Myka had 63 locations across 18 countries, including six U.S. stores, and that 16 Handles had 45 shops open with another 70 in development.
In the Bay Area, The San Francisco Standard reported frozen yogurt sales at Souvla were up 20% from the prior year, with a 30% increase at its Hayes Valley and Dogpatch locations. The outlet also reported that Foodhall’s sales had doubled that year and Easy Breezy’s were up around 20% since the previous summer.
