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Alternative Apparel Opens Today

Alternative Apparel Opens Today
By Hayeswire - Published on December 13, 2013.
About three months after Anna's Market closed, a new tenant is ready to open at 424 Hayes.

Welcome Alternative Apparel, which officially opens today. The company had been running a provocative campaign in the store's windows over the past couple of months, with signage just reading "GET INSIDE ME." Some readers speculated that the tenant might skew toward the kinky or the medical ("high-end suppositories?") -- but no. In their words, Alternative Apparel "is a fashion lifestyle brand best known for comfort, simplicity and our commitment to sustainability." The company sells clothes and accessories for men and women. The Hayes Valley store will be open Monday through Saturday from 11am to 7pm, and Sundays from 11am to 6pm.