San Francisco

Anti-Soda Campaigners Bring Giant Can Of Diabetes To Hayes Valley

As noted by SF Weekly's Anna Roth, yesterday saw an unexpected visitor to Patricia's Green: a giant inflatable can of "diabetes" designed after a classic Coca-Cola can. 

As it turns out, the can is part of a collaborative campaign against Type 2 Diabetes put together by Youth Speaks and the UCSF Center for Vulnerable Populations. Called The Bigger Picture, the social media campaign seeks to raise awareness on the dangers of consuming sugary drinks.

The project is not overtly tied to Prop. E, otherwise known as the San Francisco soda tax, but the pop-up can comes to the Bay Area just in time for next week's election, which will see SF vote on the ballot measure that aims to tax sugary beverages at a rate of 2 cents/ounce. If passed, Prop. E could generate up to $30 million per year, with 40 percent of that going to health-oriented programs in public schools.

Dubbed "Canzilla", the can has made several appearances in the Bay Area, including visits to Dolores Park, Crissy Field, and Berkeley High School.

If you care about this issue or others on the ballot, be sure to vote in Tuesday's election, and please let us know if you see more inflatable cans of disease appear in the neighborhood. 


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