FTC has been a San Francisco skateboarding institution since its early origins within Kent Uyehara’s father’s sporting goods store, FTC Ski and Sports.
Since then, Uyehara has built somewhat of a skate empire here in San Francisco and across the globe. We stopped by his store on Haight Street to talk shop with the man who's been involved in the burgeoning skateboarding industry since the 1980s.
Where are you from?
“I’m fourth-generation San Franciscan. I came from about as far as UCSF, where I was born.”
“I was about ten, and my older brother was skateboarding and I followed in his footsteps. When you’re young, you want to do what your older brother does! That was in 1978.”
Tell us how you got into selling skateboards.
“So when I was in high school at Lowell, I started selling skateboards to my friends. My dad has a sporting goods store called FTC (Free Trade Center), but back then it was FTC Ski and Sports. So we did skis and cycling and other stuff, and then in the late '70s we started doing skateboards for the first time. That store was over on Bush Street, and that store actually started in the late '60s.
“Well that was when I was a senior in high school, then when I went to college I was coming back every week or so to manage the skateboard portion of the store and eventually the skate and snowboard part took over the whole store.
"Street skating really originated in San Francisco in the '80s and then in the early '90s, as technical skateboarding became more popular, Justin Herman plaza became the world’s epicenter for skateboarding. In the '80s, skating was largely popular to the masses because of vert and half pipe skating, you know, getting ‘big air’. Then, primarily due to insurance, skateparks and ramps disappeared and the sport got reinvented due to street skating. Ever since that time, San Francisco has been considered a famous skate town.”
Tell us about the “San Francisco Skateboard Task Force”.
“It convened for six years during the Gavin Newsom administration. It basically was created to examine existing skateboard laws and create policy recommendations for skateboarding. Skateboarding had existed here for so long, but nobody seemed to understand it. I was part of the task force…the reality is that San Francisco is renowned for its street skating. I think that at the same time, the youth deserve skateparks and it’s just not fair to ticket skateboarders if there’s no alternative.”
“Because I think skateboarding is counter-culture. Being in San Francisco, we have a unique perspective on skating because street skating essentially started in California, in San Francisco and LA. We are some of the originators, so it’s always been part of the culture here, whether it’s been accepted or not.”
What’s the relationship between fashion and skateboarding?
Why do you think Haight Street has become such a streetwear destination?
“It’s not that it’s something new, but now people are noticing it. What’s happening now is that brand retail is popping up even though stores like FTC and True have had multiple brands for a long time. I think companies see having a store on Haight Street is something important for their image.”
What makes Haight Street so special?
“It’s symbolic of independence, as is San Francisco in general. Also, because of the success of other streetwear corridors, like Fairfax in LA. Businesses want to mimic that here.”
What’s next for FTC?
“We have stores in Tokyo, and Sendai in Japan, and Barcelona. Those are all franchises. We hope to continue growing the stores and growing the brand. Here in the Haight, we are going to continue to support and advocate for skateboarding."
What’s next for skateboarding in general?
“Skateboarding has grown to be possibly the most popular youth sport in the world. I’m confident that it will continue to grow in popularity. I don’t see any major shifts in the sport itself anymore because for the first time, all forms of skateboarding are accepted. Longboards, street skating, even those plastic '60s-style ‘penny boards’. I mean, it’s not a real skateboard, but everyone has one and hey, at least they’re on a skateboard.”
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