In January, MINE opened at 227 Fell St., the former home of eclectic vintage find-and-collect shop Mixed Nuts.
The name is an ode to owner Chapin Atchison's complete freedom and control. "It's entirely mine,” said Atchison. “It's nice to be able to have full creative control and direction."
The 300-square-foot space is packed with local art, handmade leather goods, vintage clothing for men and women, and Atchison's own line of sunglasses, Bright Futures. “I wanted to present a forum both of the work I create and the work of my talented friends in every medium—music, art, fashion, and books," he said.
The carefully curated space features brands like The Bellwether Project, Makers Vault, Lindsay Louise Jewelry, Team Terrible, Norwood, and many more. Items are often selected, says Atchison, because of the relationship he's built with each designer (he's been a buyer for years, getting his start a decade ago at True Clothing on Haight Street).
If you’re surprised to hear that Brandon Clark, Jon Rolston and Anthony Williamson of Mixed Nuts moved out of their Hayes Valley space after a little more than a year, you wouldn’t be the first. In December, the Mixed Nuts guys decided to dedicate themselves entirely to their Outer Richmond locale after receiving a slew of press and new customers at their extended pop-up, said Brandon Clark. Their Balboa neighbor, Atchison, jumped at the chance to own his own retail shop. "I'm doing what I want to do,” he said. “This is a dream come true."
In addition to changing the space's aesthetic almost weekly thanks to its modular design, Atchison also hosts the occasional Sunday night studio jam session—where he hopes to start shooting live video feeds for people who can't make it into the shop—and monthly gallery openings. "It's more of a lounge," he adds, where people can read, listen to music, or play some notes themselves.
In other words, if there's ever an event at the SF Jazz Center (located just across the street) or some new art collection debuting, you can bet that Atchison will be in the space past 7pm, playing some music or having a drink with friends.
MINE is located at 227 Fell St., and open everyday from noon-7pm.