Bay Area/ Oakland

For almost two years, I’ve carried this card around in my wallet.

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Published on November 13, 2015
For almost two years, I’ve carried this card around in my wallet.

Today, I finally redeemed.
The reuben at Wise Sons Jewish Delicatessen is my favorite sandwich in the Bay Area. I switch between the pastrami and corned beef, which is griddled on rye. I always get add a sunny side egg on top. And French fries for my side.

I was excited for this day. I could’ve used it when I ate there a couple of weeks ago, but a friend, who I hadn’t seen in more than a decade, paid for lunch.
I showed the cashier the card.
“That’s dedication,” he said.
He’s right. According to a Business Insider, punch cards, an attempt at customer loyalty, don’t work because they’re analog. I’ve been to Wise Sons and forgotten to get the card punched. More than once.
“$22.09,” the cashier told me.
“I have the card,” I responded.

My total was $2.83, which included a root beer.

"Wow,” I said.
“You got a really good sandwich with that,” he said.
And I almost forgot to take a picture of it.