Launched by veteran barista and Sunset resident Steve Wickwire, Wooden rounds out a crowded coffee scene in Cole Valley, which already includes La Boulangerie, Peet's, Reverie, Cole Valley Café and Café Cole.
But Wickwire, who opened the doors just after Labor Day, isn't worried.
"We're excited to be here," he said. "We're focused on coffee, and a lot of careful brewing," he said. "Hopefully, a little different from what other people are offering."
"We may end up doing small baked things ourselves," he said, such as a run of cookies baked in-house. In the meantime, he's getting the business up and fully running as it settles into the neighborhood.
Wooden Café is open daily from 7am-6pm, offering coffee, teas, small baked goods, and wifi.