Quantcast

North Beach Raconteur Ernie Beyl Dies At 90

Ernie Beyl, 1928–2018. | Photo: Geri Koeppel/Hoodline
By Geri Koeppel - Published on April 19, 2018.

Ernest “Ernie” Beyl, an author and North Beach fixture recognizable by his lanky, six-foot-two-inch frame, Panama hat and dark glasses, passed away at home of a presumed heart attack on April 12, one day after he turned 90.

The previous evening, Beyl celebrated his birthday and the release of his third book in three years at Original Joe’s on Union Street. Nearly 100 attended, including his wife, Joan Beyl; children, Jeff Beyl of Washington State and Laurel Beyl of San Francisco; and friends and fans.

Hoodline in March ran a preview of the party and biography of Beyl, which encompassed a long career as a publicist for movie stars, Trader Vic’s tiki restaurant, the Monterey Jazz Festival and other clients. 

Ernie Beyl and son Jeff Beyl on a fishing trip. | Photo: Courtesy Joan Beyl

A day before his birthday, Supervisor Aaron Peskin presented Beyl with a certificate of honor and a proclamation from the Board of Supervisors declaring April 11, 2018 “Ernest ‘Ernie’ Beyl Day.”

As a columnist for the Marina Times and an irrepressible gourmand, Beyl was an unflagging supporter of North Beach businesses, including bars, cafés and restaurants.

“He wrote so many nice things about us,” said Jim Sorensen of Mario’s Bohemian Cigar Store Café, where Beyl had coffee almost daily. “He’d always light up the room."

Two photos of Beyl hang above the mirror behind the bar at Mario's. | Photo: Geri Koeppel/Hoodline

Beyl, who lived on Telegraph Hill, went to lunch almost daily with friends, including San Francisco Chronicle columnist Carl Nolte. Beyl could recognize talent and was gracious, generous and a good listener, Nolte said. “He was a real gent in the old school sense.”

Beyl’s daughter, Laurel, said her father was “the eternal optimist” who always said he lived a charmed life. “People liked him,” she said. “He was fun to be around. He was sharp.”

Beyl with daughter Laurel on a cruise years ago. Photo: Courtesy of Joan Beyl.

Joan said she and Beyl would have been married 43 years on May 9, and only once did he ever fail to give her a card for their anniversary. She thinks he was excited about going fly fishing with Jeff, one of his favorite pastimes. He also gave her cards for birthdays and all major holidays, including Halloween and Easter, and was crazy about Christmas.

Beyl with this reporter at Original Joe's celebrating her birthday in 2016. | Photo: Courtesy of Geri Koeppel

Her husband was smart and cultured, Joan Beyl said, always knowing the latest in movies, books, music, style and food, and was an excellent cook. She and Laurel traveled with Beyl throughout his glamorous career, she said; his clients included top-rated airlines, hotels and cruise lines. “He showed us the world first-class,” she said, “in more ways than one.”

In addition to his wife and children, Beyl is survived by six grandchildren and four great-grandchildren. Another son, Michael Beyl, predeceased him. Joan Beyl said she’s planning a private party to celebrate Beyl’s life in lieu of a funeral or memorial service.

Beyl's signature Panama hats from Paul's Hat Works, with his desk in the background. | Photo: Geri Koeppel/Hoodline
Apr 16, 2021
San Francisco Castro Duboce Triangle

Castro cocktail bar Blackbird reopens after four-month hiatus with expanded outdoor seating

After a four-month hiatus, Castro cocktail bar Blackbird reopened Wednesday with expanded outdoor seating. Read More

Apr 14, 2021
San Francisco Glen Park

Glen Park’s adorably quaint Tyger’s Coffee Shop has permanently closed

The unpretentious, old-school omelette destination at Diamond and Chenery Streets closed April 1, though another cafe will apparently replace it. Read More

Apr 14, 2021
San Francisco Divisadero NoPa

Bay Area bagel boom continues with opening of Schlok's in NoPa

After months of operating a wildly popular bagel pop-up, Schlok's is getting set to open a brick-and-mortar shop at 1263 Fell Street, in a former laundromat off Divisadero in NoPa (in the same complex as RT Rotisserie and Nopalito). Read More

Apr 13, 2021
San Francisco SoMa

30-bed drug sobering center proposed for Howard Street office building

SF Mayor London Breed on Tuesday announced a proposal to lease an empty office building at 1076 Howard Street for use as a 30-bed drug sobering center, making good on a promise first made before the start of the coronavirus pandemic. The facility will focus on those living on the streets who are experiencing methamphetamine-induced psychosis. Read More