San Francisco-based android company AppsFlyer has secured $200 million in private equity funding, according to company database Crunchbase, topping the city’s recent funding headlines. The cash infusion was announced on Oct. 29 and financed by General Atlantic.
According to its Crunchbase profile, "AppsFlyer is the global leader in mobile attribution and marketing analytics. Data-driven marketers trust AppsFlyer for independent measurement solutions and innovative tools to grow and protect their mobile business. AppsFlyer's platform processes billions of mobile actions every day, empowering marketers and developers to maximize the return on their marketing investments."
The nine-year-old company has raised four previous funding rounds, including a $56 million Series C round in 2017.
The round brings total funding raised by San Francisco companies in advertising over the past 90 days to $533 million. The local advertising industry has seen 37 funding rounds over the past year, capturing a total of $1.5 billion in venture funding.
In other local funding news, venture capital company Aura announced a $130 million debt financing funding round on Oct. 29, financed by Varadero Capital.
According to Crunchbase, "Aura is a technology-powered, Community Development Financial Institution (CDFI) that provides small, affordable loans to working families in America. Our mission is to build financially healthy low-income communities by providing empowering financial services to America’s 66-million underbanked and unbanked. Aura has pioneered a cloud-based lending technology that enables trusted local businesses to submit credit applications for centralized review and approval by its proprietary scoring algorithms."
Founded in 2012, the company has raised 13 previous rounds, including a $28 million debt financing round earlier this year.
Meanwhile, shopping and electronics company b8ta raised $50 million in Series C funding, announced on Oct. 31. The round's investors were led by Evolution Ventures.
From the company's Crunchbase profile, "b8ta is a new kind of retail store designed to improve the customer and maker experience. b8ta helps people discover, try and learn about new tech and innovative products while empowering makers with a simple retail-as-a-service model that puts them in control. b8ta's mission is to make retail accessible for all."
b8ta last raised $19 million in Series B funding in 2018.
Also of note, data visualization company Datameer raised $40 million in funding, announced on Oct. 29 and led by ST Telemedia.
From Crunchbase, "Datameer is an analytics lifecycle platform that helps enterprises unlock all their raw data. Datameer breaks down data silos, gets companies ahead of their data demands and encourages everyone to discover insights. Founded on 2009, Datameer is a trusted big data platform for data-driven companies like Citibank, RBC, Optum, Aetna, Anthem, National Instruments, Vivint and so [much] more."
The company previously raised $8.3 million in funding in 2018.
Rounding out the city's recent top local funding events, infrastructure company Particle raised $40 million in Series C funding, announced on Oct. 30 and led by Qualcomm Ventures.
From Crunchbase, "Particle provides hardware and software tools to help users prototype, scale and manage IoT products. Particle is an IoT device platform that enables businesses to easily add the power of connectivity to any product. From hardware to connectivity to device management and cloud, Particle provides developers with tools to prototype IoT solutions quickly as well as a reliable and secure platform for enterprises to scale."
The company previously raised $20 million in Series B funding in 2017.
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