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Mr. & Mrs. Miscellaneous changes owners in Dogpatch, will become Sunday Social (and keep the ice cream)

Mr. & Mrs. Miscellaneous changes owners in Dogpatch, will become Sunday Social (and keep the ice cream)
Photo: Elizabeth H./Yelp
By Jay Barmann - Published on August 30, 2021.

Well-loved, 11-year-old Dogpatch ice cream shop Mr. & Mrs. Miscellaneous (699 22nd St.) is remaining open as an ice cream shop, however its co-founder and owner, Annabelle Topacio, has sold it to a new owner, and its name will be changing to Sunday Social come October.

"My daughter and I are so appreciative, grateful, and thankful beyond measure for all of your support these past years, you have given us an unforgettable memory to take with us of our beloved Dogpatch neighborhood," Topacio wrote in a note to customers posted in the shop, as Eater first reported. Topacio says she simply needs a break from ice cream making and owning the business, and she's leaving the Bay Area to relocate to Washington. (There's no mention of former romantic and business partner Ian Flores, with whom Topacio started the shop in 2010, so that may be a factor in the decision as well.) 

Topacio is handing over her recipes to the Sunday Family team, which owns and operates three newish cafes around town — Sunday at the Museum (at the Asian Art Museum), Sunday Gather (4100 Third St.), and Sunday Bakeshop (5931 College Ave., Oakland), which just opened this past spring. The hospitality group is helmed by chef Deuki Hong, a 2015 Eater Young Gun who relocated to the Bay Area from New York City in recent years. And Hong has some experience taking over someone else's concept — Sunday Gather was previously the Hawaiian restaurant Huli Huli Hawaiian Grill, and its Bayview neighbors were not totally on board when the restaurant changed hands and changed nearly all of its menu without initially changing the name.

Eater reports that Hong's team intends to keep Mr. & Mrs. Miscellaneous's popular ice cream flavors, like White Rabbit and Sweet Corn, and pastry chef Elaine Lau from the Sunday team has reportedly been working closely with Topacio since the transition began August 4. 

The Sunday Social name has already overtaken the business' Yelp page, however the official name change isn't reportedly happening until sometime in October.

Any other changes to the menu or interior are still to be seen, but Hong tells Eater that the interior will be getting a new mural and new signage.