Bay Area/ San Francisco/ Community & Society
AI Assisted Icon
Published on May 30, 2023
Focus on San Francisco's Quirky & Fun Nature, Say SF Tourism Board Promotion

San Francisco's largest ever ad campaign, "Always in San Francisco," aims to counter negative media portrayal and attract tourists and conventioneers back to the city. The $6 million "full funnel" campaign, funded in partnership with Visit California, the city's Office of Economic and Workforce Development, and industry stakeholders, targets key markets with decision-makers and event planners across the nation. Shots of iconic sites such as the Golden Gate Bridge, Ferry Building, and Castro Theatre are featured in the 60-second TV spot. SF Travel emphasizes the bold, inviting, and playful heart of San Francisco, countering a decline in convention business even before the pandemic. Continue reading on SFist →