San Francisco's largest ever ad campaign, "Always in San Francisco," aims to counter negative media portrayal and attract tourists and conventioneers back to the city. The $6 million "full funnel" campaign, funded in partnership with Visit California, the city's Office of Economic and Workforce Development, and industry stakeholders, targets key markets with decision-makers and event planners across the nation. Shots of iconic sites such as the Golden Gate Bridge, Ferry Building, and Castro Theatre are featured in the 60-second TV spot. SF Travel emphasizes the bold, inviting, and playful heart of San Francisco, countering a decline in convention business even before the pandemic. Continue reading on SFist →