Bay Area/ San Jose/ Fun & Entertainment
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Published on July 27, 2023
Bay Area Swifties Camp Out for Exclusive Merch Ahead of The Eras Tour at Levi's StadiumGetty Images

As anticipation builds for Taylor Swift's The Eras Tour, which kicks off in Santa Clara on July 28 and 29, hundreds of devoted fans, "Swifties," couldn't wait to get their hands on exclusive merchandise before the big event. According to KRON4, many people began lining up as early as midnight on July 27th, when the gates to Levi's Stadium first opened, even though the merchandise truck was not set to open until 10 a.m.

Devotion knows no bounds as some fans traveled for hours from various locations, including as far as Nevada and Sacramento, just to be part of the action and secure their exclusive Taylor Swift merchandise ahead of the weekend concerts, as reported by NBC Bay Area on July 26th. With 58,000 fans expected to attend each sold-out performance, early access to limited edition merchandise definitely gives these dedicated Swifties an additional reason to celebrate.

Aside from the merchandise frenzy, concertgoers should keep in mind certain guidelines set by Levi's Stadium. Levi's Stadium enforces strict bag policies, allowing only clear bags or small clutches, with the exception of diaper bags accompanying a child. Furthermore, tailgating is prohibited during The Eras Tour concerts, and ticketless fans will not be permitted to congregate in the parking areas or near the stadium.

For those attending the concerts and hoping to avoid the merchandise madness, Levi's Stadium has announced an "Early Merch Day" on Thursday, July 27th, from 10 a.m. to 7 p.m., where concertgoers and non-ticket holders alike can purchase Taylor Swift gear ahead of the weekend shows.

As thousands of fans prepare to descend upon "Swiftie Clara" this weekend, the Bay Area will undoubtedly be buzzing with excitement.