San Diego/ Food & Drinks
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Published on December 20, 2023
Trader Joe's Confirms New Location Coming to Santee, Exciting Local Shoppers and Spicing Up San Diego's Grocery SceneSource: City of Santee

Trader Joe's fans in Santee can rejoice as the cult-favorite grocery store chain has confirmed it's opening a new location in the city, bringing a sigh of relief to those Santee shoppers who have been making the trek to La Mesa or the College area stores. The City of Santee proudly broke the news on X, although they kept the new store's location under wraps.

The news was also confirmed by Trader Joe's to NBC 7 representatives, but details about the timing or the exact spot where the store will spring up have been kept on the down-low. Avid fans and seasoning enthusiasts, who've been sprinkling their lives with "Everything But the Bagel," expect to see the Santee location pop on the company's "coming soon" list – a place they've been keeping a hopeful eye on for the latest updates.

Trader Joe's, with its near-religious following, particularly among young adult shoppers, seems to know the way to their buyers’ hearts—whether through viral TikTok sensations like a frozen Korean dish dubbed kimbap or jarfuls of their famously decadent cookie butter. San Diego County's most easterly store in the works was mentioned with no specifics provided, according to an NBC 7 report.

Despite the sometimes troubling past faced with accusations of racism for using ethnic stereotype labels like "Trader Jose's" and "Trader Ming's," the grocery chain made strides in correcting course by opting to relabel those products in 2020.