Goodwill Industries of New Mexico Goes Green with Portland-Made Freightliner Electric Trucks

Goodwill Industries of New Mexico Goes Green with Portland-Made Freightliner Electric TrucksSource: Daimler Truck North America
Lucas Wright
Published on February 12, 2024

In a significant nod to sustainable trucking, Daimler Truck North America has handed over the keys to two battery-electric Freightliner eCascadias to Goodwill Industries of New Mexico. These rigs, hailing from Portland's production lines, are ready to roll sans emissions, a first for Goodwill's fleet and for the state. The handover was marked by a ribbon-cutting event featuring New Mexico's own, Governor Michelle Grisham, and Goodwill execs.

According to Portland Tribune, the electric Class 8 tractors signified the arrival of zero-emission heavy hauling in New Mexico. "Delivering the first electric Freightliner eCascadias to Goodwill Industries of New Mexico marks a significant milestone in our efforts to promote sustainable transportation solutions," David Carson, SVP of sales and marketing at DTNA, stated during the event. Goodwill has been a century-long advocate for sustainability, aiming to slash its environmental impact by dealing in resales, repairs, and recycling.

As reported by the Daimler Truck North America's press release, Goodwill's green efforts received a financial boost from a Diesel Emissions Reduction Act (DERA) grant, which shouldered 45% of the electric behemoths' cost. Local companies and establishments, including Public Service Company of New Mexico and Wagner Equipment, pitched in to set up the necessary electric charging infrastructure, ensuring these state-of-the-art rigs have the juice to keep on trucking.

"Environmental sustainability has long been part of mission of our organization," said Shauna Kastle, CEO and President of GINM, in a statement obtained by Automotive World. Goodwill's investment in the eCascadias underscores a responsibility to the community and the environment, continuing their legacy of eco-conscious operations. The eCascadia is more than a token of eco-friendly intentions, with over 50 fleets across North America already covering upwards of 4 million electric miles, it's a testament to the viability of electric rigs in the high-demand world of commercial transport.