The Illinois Department of Veterans Affairs has swapped out its old emblem for a new, distinct logo, ditching the state seal for a fresh look after 78 years. The new design is the agency's first custom-made symbol and was birthed from extensive surveys, brainstorming sessions, and reviews—aiming to better resonate with veterans across Illinois.
IDVA Director Terry Prince unveiled the new logo, which leverages basic elements like the "V" in IDVA to symbolize the military's branches with its red and white stripes, according to the state's announcement. Notably, silhouettes within the design portray the diverse group of men and women who have donned the uniform, while a star shines, directing veterans towards the services they’re owed.
"Our new logo reflects the evolution of IDVA as it has met the changing needs of Illinois veterans through innovation, and technology while still maintaining its commitment to ensuring that veterans thrive in Illinois," Prince stated. Emphasizing pride and patriotism, the design's red, white, and blue tones echo the essence of service to the nation.
Adjustments to the agency's title were made as well, the apostrophe in Veterans' has been removed, realigning the department with the federal-level United States Department of Veterans Affairs. "This historic moment encapsulates this mission and vision for the future," Prince pointed out. The updated logo will make its way onto printed materials, the IDVA's website, and social media channels. Furthermore, a video message from Prince can be accessed on the agency's website for a proper introduction to the new emblem.
The artistic vision behind the logo comes from Jessika Savage, the creative director, graphic designer, and a U.S. Army combat veteran who served in Operation Iraqi Freedom. Savage, continuing her association with IDVA since her college work-study program days, expressed her pride in aiding Illinois veterans through her brand development skills. Her personal stake in the project underlies her dedication to enhancing the visibility and accessibility of veteran services in Illinois.
