Hawaiian brews are hitting the Knoxville coffee market with a wave of tropical flair. Bad Ass Coffee of Hawaii is planting its island flag with three new locations set to energize the local scene, as reported by Knox News. The franchise known for its 100% Hawaiian coffees is targeting an autumn opening for the first of these cafes.
Striking an agreement for three stores, Jason and Karen Greene, new to the franchise game and still searching high and low for the prime spots, are at the helm of this expansion. As Knox News discovered, the couple's daughter introduced them to the Bad Ass Coffee brand back in 2019, which led to Karen becoming a "walking Bad Ass Coffee billboard." Their venture aims to win over University of Tennessee at Knoxville students and tap into the bustling West Knoxville residential traffic.
Not just rookies enamored by coffee shop aesthetics, the Greenes bring a hefty résumé to the java table. Jason has 20 years under his belt in management, project development, and owning a business, with Karen's track record spanning sales, marketing, and engagements in the medical sector. Their combined prowess could brew a potent business mix, according to industry insiders at PR Newswire.
Sharing the Greene's story, QSR Magazine notes their entrepreneurial spark was lit well before they considered opening a franchise. “Their love for the brand began long before the two ever had their eyes set on its franchise opportunity," QSR Magazine states. They are looking to translate their affection for the brand's 'Aloha Spirit' using their distinct business acumen into a flourishing caffeine spot for Knoxville patrons.
The Nashville and White House towns have already welcomed Bad Ass Coffee shops, with yet another brewing soon in Spring Hill. This Hawaii-based franchise is grounding itself as a tropical mainstay in the hearts of Tennessee coffee aficionados, intent on sharing its premium blends and relaxed beach vibes, one cup at a time.
