The City of Dallas is set to unveil a fresh face for its 311 service, catering to non-emergency requests with a rebranding campaign and an app overhaul aimed at creating a seamless, bilingual experience. Announced in a press conference scheduled for Friday, the updated Dallas 311 app will include Spanish translation, enhancing accessibility for a diverse community, as well as a sleek design and heightened map functionality for simplified use, according to the City of Dallas.
During the event which starts sharply at 9 a.m. in the City of Dallas Flag Room, the Honorable Mayor Pro Tem Tennell Atkins alongside Council members Jesse Moreno and Paula Blackmon, City Manager T.C. Broadnax, Daisy Fast, the 311 Director, and Susy Solis, the Interim Communications, Outreach and Marketing Director will be present to reveal the changes, the city is doubling down on its commitment to inclusive service, offering residents an easier way to get the help they need, and visitors also get to enjoy these benefits which adds a layer of visitor-friendly appeal to Dallas.
As reported, the press conference will include a question-and-answer segment, offering an opportunity for clarity and additional information surrounding the rebranded service. Residents and visitors who prefer not to use the app can continue to submit service requests through the 311 online portal at Dallas 311 Home or by simply dialing 311.
The city's efforts reflect a broader movement towards digital inclusivity, ensuring that language barriers do not hinder access to essential city services. City officials are expected to delve into further details about the app's features and the overarching goals of the rebranding campaign at the press gathering, where the presence of local media will be anticipated as journalists looking to report on this civic innovation are encouraged to RSVP by emailing [email protected].
