San Diego/ Food & Drinks
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Published on April 17, 2024
New York's Famed Schmackary's Cookies to Expand to San Diego with a Broadway TwistSource: Google Street View

Get ready for a taste of Broadway on the West Coast, as New York City's Schmackary's Cookies, renowned for its gourmet treats and cultural flair, is set to bring its sugary spectacle to San Diego. Schmackary's, famously known as the city's cherished "official cookie of Broadway," has secured a franchise deal to establish multiple storefronts in San Diego.

Having won over the Big Apple with more than 100 rotating flavors, including fan favorites like Funfetti and Sweet Corn, Schmackary's partnered with local San Diegan Sharian Lott, who brings her connection to both the city and the stage, her daughter, a Broadway star and her mother being the first Black woman elected to office in San Diego, according to San Diego Eater and confirmed by details provided in a SanDiegoVille article.

Founded by Nebraska native Zachary Schmahl, who chased his theatrical dreams to New York City, the cookie company leaped to popularity after first wooing its local Hell’s Kitchen neighborhood. Fast becoming an icon of the New York dessert scene, now they are taking a sweet leap to the sunny shores of San Diego.

"I wanted to be a part of something that makes people happy. When I went to Schmackary's, it reminded me of a neighborhood bakery in the small town where my mom grew up," Lott vividly recounted her experience to SanDiegoVille, adding, "It was an experience like no other. I’m excited for all the possibilities that Schmackary’s brings to San Diego." Schmackary's fame peaked when it got a tasty cameo in Hulu’s 'Only Murders in the Building,' eating its way into the hearts of viewers nationwide. The plan now includes a San Diego production facility to cater to West Coast cookie connoisseurs.

Prospective locations for San Diego's first Schmackary's outlets are currently being scouted, with potential spots identified around central San Diego, North County, and South Bay. Lott is looking for the perfect locales to spread the sweet success of this Broadway cookie phenomenon across her hometown.