Portland

Portland's Gigantic Brewing Launches 'It’s On IPA' Celebrating 2024 Hankook Portland E-Prix

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Published on June 08, 2024
Portland's Gigantic Brewing Launches 'It’s On IPA' Celebrating 2024 Hankook Portland E-PrixSource: Google Street View

Portland's gig scene and electric race tracks are gearing up for a buzzy tête-à-tête, with Gigantic Brewing unveiling a limited edition IPA, 'It’s On IPA', a tipple tailor-made to toast the return of the 2024 Hankook Portland E-Prix.The Portland Tribune reported that the exclusive brew will launch at an adults-only shindig at Gigantic Brewery Taproom, free of charge, with the added glitz of a Formula E show car.

The taproom address, 5224 S.E. 26th Ave., will be the hotspot on June 7 for enthusiasts craving hops and horsepower, and the event promises an IPA that mirrors Portland’s zest for craft suds and Formula E's dynamic vibe, as Gigantic Brewing’s Brewmaster Ben Love expressed his thrill for the collaboration and commitment to celebrate motor racing's electron-charged variant, with an alluring fusion of taste notes spanning citrus to tropical – and even a whiff of enigmatic darkness, according to a KOIN article.

And if this is just the opening lap, the main race is still in the pit lane: Formula E’s electric cavalcade will scorch the Portland International Raceway tarmac on June 29 and 30 for the ABBA FIA Formula World Championship's Rounds 14 and 15, ticket details and event insights are zipping around on the Race Portland website for those marking their calendars.

The hops-forward anthem 'It’s On IPA' launches amidst racing fuel and fanfare as food, drinks, and the latest electric chariots set the stage, offering Portland residents a unique blend of local craft and international torque, where beer meets the breaker of speed limits and battery-laden beasts rule the road. Rest assured, the city's race and refreshment rendezvous points will be abuzz, not just with anticipation for the on-track jousting but the citrus-laden sip that marries a swig of innovation with a gulp of heritage. "We are incredibly excited to partner with Formula E to bring this unique beer to life ahead of the upcoming Hankook Portland E-Prix," Ben Love told KOIN in a statement that's got fans' gears shifting in excitement.