Birkenstock of San Diego Stores, known for their comfortable and enduring footwear, is gearing up for the grand opening of their seventh brick-and-mortar location. This coming weekend, the first customers to walk through the doors of the new Del Mar store in the Del Mar Highlands Mall can expect a warm welcome and a chance to snag some freebies with their qualifying purchases. As announced on their Facebook page, lucky shoppers may find a free pair of shoes hidden in every tenth gift package, while others could discover gift cards worth up to $50 to splurge on future visits.
Sandwiched between the county's Old Town and Encinitas stores, the new boutique in Del Mar provides customers a much-needed midpoint for their Birkenstock needs. The detailed inventory isn't just limited to Birkenstock's line. The San Diego Union-Tribune reports that it includes a range of brands like Hoka, Ugg, Pikolinos, Olukai, Naot, Blundstone, and OOFOS. The opening weekend's promotion is a clear incentive for patrons old and new to check out the varied selections, celebrated with gift bags on purchases of $75 or more.
The launch of this new location aligns with a successful trajectory for the chain. The company, which boasts being "the oldest and largest collection of Birkenstock specialty stores on the West Coast" according to its website via the San Diego Union-Tribune, has planted roots in six other San Diego area locales and another in Palm Springs. Their local presence reflects only a fragment of a larger vision, mirroring the global expansion efforts of the Birkenstock brand itself. Celebrating its 250th anniversary, Birkenstock is deepening its footprint locally and stepping into markets across Southeast Asia, Australia, and New Zealand as part of an ambitious global push.
