The Ferry Building is poised for a transformative wave as some of the Bay Area's most renowned food figures set out to make their mark within its historic confines. Lawrence Jossel of the landmark Nopa and Joe Conte, the owner of premium fishmonger Water2Table, are slated to open Nopa Fish in early 2025. According to the San Francisco Chronicle, the establishment will take over the Suite 31 space, continuing the legacy of its predecessor, the San Francisco Fish Market. Nopa Fish is expected to offer a counter-service dining experience underscored by classic seafood fare.

While Jossel is bringing the heat in the kitchen by workshopping menu items like fried fish and tostadas, Conte will oversee sourcing and operations, extending their local sustainable cuisine to tourists and residents alike. Unfortunately, crafted with meticulous care for over a year, the placement in the Ferry Building by Joe Conte's expert negotiations has finally borne fruit, promising a fresh gastronomic chapter for the iconic venue. This new kid on the block joins the ranks of Ferry Building newcomers like Nite Yun's Lunette and a soon-to-be-revealed concept by the Michelin-starred Sorrel team, as earlier reported by Hoodline San Francisco.

As a focal point for both commuters and connoisseurs, the Ferry Building is no stranger to perhaps trade hands, but its heart remains steadfastly San Franciscan. Acquired in a $291 million deal by Hudson Pacific Properties and Allianz Real Estate back in 2018, the famed building still champions local merchants like Grande Creperie and Blue Bottle Coffee, as well as the weekly Farmer's Market. Nopa Fish and the wave of new establishments are set to enhance the Ferry Building's offer to both its regulars and newcomers looking to savor the region's abundance, perhaps paying homage to its rich legacy while shaping its future as a culinary destination.