Plymouth is rolling out the welcome mat in a bold way with the launch of its new tourism marketing brand, "Hello! Plymouth." The initiative, designed to promote the city's attractions and drive economic growth through tourism, is the brainchild of a Minnesota-based advertising agency. Plymouth's Destination Marketing Organization, which emerged earlier this year, spearheads the brand's unveiling, aiming to lure visitors into shopping, playing, eating, and bunking in the city.
According to an announcement on the city's official website, "We are excited to have a brand that says, ‘hello’ and welcome to our city," expressed Katie Langland, the Destination Marketing Coordinator. As it unfolds, the brand's concept transcends mere aesthetics, it embodies an open invitation to explore Plymouth's treasure trove of hidden gems and adored locales. While similar organizations like Meet Minneapolis and Explore Minnesota play in the same field, Hello! Plymouth brings a new vibrancy and accessibility to the table.
Hello! Plymouth's identity leans into uniqueness through its name and color palette, a departure from the common "visit," "discover," and "explore" monikers other convention and visitors bureaus often utilize. This simplicity and warmth set the stage for a campaign that spans diverse audiences and offers warm greetings in multiple languages, such as ¡Hola! Plymouth, thereby welcoming a tapestry of cultures and backgrounds represented in the city's community.
To get the word out about what Plymouth offers, funding of Hello! Plymouth stems from a state-authorized lodging tax, as detailed in the city's news release. The brand's mission is to encourage tourism for concerts, events, dining, hotels, and recreational activities. An anticipatory buzz is building, with a dedicated website launch slated for 2025. In the interim, social media platforms are alive with updates, and Plymouth enthusiasts can stay connected through eNotify email subscriptions at plymouthmn.gov/helloplymouth.
