The city of Goodyear's Digital Communications Department recently garnered national attention by winning the Silver Circle Savvy Award from the City-County Communications & Marketing Association (3CMA). Their acclaimed project was a live stream of the total solar eclipse on April 8, an event that offered a celestial spectacle to viewers and showed the department's commitment to engaging with the community through technology and education, according to information provided by the City of Goodyear's official news release.
During the eclipse, which was a significant astronomical occurrence, the city of Goodyear didn't just provide a view of the skies, but also a comprehensive educational experience. Their coverage included a high-powered telescope equipped with a specialized solar filter, which was used to broadcast a clear image of the eclipse as it happened. This stream was made available to the public via Goodyear's Facebook and YouTube channels, integrating live commentary and educational insights from NASA. Not forgetting, real-time weather updates that added to the informative slant of the presentation.
This initiative was aimed at engaging the residents of Goodyear and beyond, ensuring that the information provided was not only of a high standard but also accessible to a broad audience. The decision to use split-screen technology allowed viewers to witness the eclipse from two vantage points; it showcased the eclipse's progression across the United States, and featured reactions and celebrations from those gathered at Civic Square Park, as mentioned by the City of Goodyear's official website.
Goodyear's approach to digital communication and public engagement is evidently paying off. Their live stream event did more than just capture the awe-inspiring movements of our solar system; it also captured the attention and accolades of a national association. By being honored with the Silver Circle Savvy Award, the Digital Communications Department proves their mettle in creating digital content that isn't just seen but is felt and remembered by its audience.
